Bath & Body Works

Bath & Body Works, Inc., formerly known as L Brands, Inc., is a leading American specialty retailer focused on personal care, home fragrance, and beauty products. Headquartered in Columbus, Ohio, the company is known for its innovative and diverse range of products, including body lotions, shower gels, fine fragrance mists, candles, and hand soaps. Bath & Body Works operates numerous stores across North America and offers online shopping to meet the demands of consumers looking for quality personal care and home products. In 2023, Bath & Body Works reported $7.4 billion in revenue, underscoring its strong market presence.

Bath & Body Works operates within the specialty retail industry, particularly focusing on personal care, fragrance, and home ambiance products. The company has established itself as a leader in the personal care and beauty retail space, catering to customers who seek high-quality and affordable self-care items and home fragrances. This sector includes both direct-to-consumer and brick-and-mortar retail segments, where Bath & Body Works competes with other personal care and beauty brands.

Gina Boswell serves as the Chief Executive Officer of Bath & Body Works, Inc. She joined the company and its board of directors in December 2022. Boswell brings extensive experience from her previous executive roles, including leadership positions at Unilever, Avon North America, and Estée Lauder Companies. With a reputation for transforming multibillion-dollar businesses, Boswell’s expertise spans personal care, beauty, and home care products, which aligns well with Bath & Body Works’ product lines. Recognized for her leadership, she has received numerous accolades, including the "Most Influential Corporate Directors" award from Women Inc.

Eva Boratto was appointed Chief Financial Officer (CFO) of Bath & Body Works in August 2023. She brings over three decades of financial and operational expertise, with previous experience as CFO of Opentrons Labworks and 11 years at CVS Health, where she served as Executive Vice President and CFO. At CVS Health, Boratto played a pivotal role in strategic growth initiatives, such as digital transformations and the integration of Aetna, a major acquisition. Her extensive background in finance and operational leadership is a valuable asset to Bath & Body Works as it continues to expand its market reach.

Bath & Body uses technologies like Cisco Unified Contact Center Enterprise, BloomReach, BEA Systems, VMware Workspace ONE, Worksoft, DB2, Citrix XenDesktop, Zoho, JD Edwards, XPath, Apache JMeter, SAP CRM, Adobe Coldfusion, Smartsheet, Avention, IBM ISPF, MarkUp, Oracle Cash and Treasury Management, SAP NetWeaver Business Warehouse, Bazaarvoice, Cisco Jabber, Microsoft OneDrive, Apple iPod, HP Unified Functional Testing, TeamCity, and more.