Behavioral Data

Behavioral Data shows how people or companies interact with your business. This can include website visits, email opens, content downloads, and product usage.

This data reveals customer interests, likes, and buying intentions. For example, if someone often looks at pricing pages, they might be ready to buy.

Sales teams often use behavioral data for lead scoring. Actions that show high interest get higher scores. This helps sales teams focus on the most promising leads.

In B2B marketing, behavioral data shapes content strategies. By understanding what content people engage with, marketers can create more relevant materials.

Many marketing tools use behavioral data to trigger personalized campaigns. For instance, downloading a whitepaper might start a series of related follow-up emails.

Using behavioral data is powerful, but it needs care. Privacy laws and ethics are important. It's crucial to be open about how you collect and use data.