Buyer Journey

The Buyer Journey is the process a potential customer goes through before buying. In B2B sales, this journey is often complex and involves many decision-makers.

The journey usually has three main stages: Awareness, Consideration, and Decision. In Awareness, the buyer realizes they have a problem. During Consideration, they research solutions. In Decision, they choose a specific solution.

Understanding the Buyer Journey helps sales and marketing teams create better strategies. They can provide the right information at each stage to move prospects closer to a purchase.

Content plays a big role in supporting the Buyer Journey. Early-stage content might focus on identifying problems. Later-stage content could compare specific solutions.

The journey often includes internal discussions, budget approvals, and comparing vendors. Sales teams need to support buyers through these complex steps.

Mapping the Buyer Journey can reveal ways to improve the buying experience. This might include addressing common objections or providing tools to help with decision-making.