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Click-through rate (CTR) measures how many people click a specific link compared to how many see it. It's often used to check how well email campaigns, online ads, and website links work. To calculate CTR, count how many clicks you got. Then divide by the number of times people saw it. Multiply by 100 to get a percentage. For example, if an ad is shown 1000 times and gets 50 clicks, its CTR is 5%.
A high CTR usually means your content is relevant and appealing to your audience. But what counts as a "good" CTR varies depending on the industry, platform, and type of content. In b2b email marketing, CTR can help you gauge how well your subject lines and email content work. For online ads, it's important in determining quality score, which affects ad placement and cost.
To improve CTR, try testing different versions of your content, refining who you target, and making sure your offer is clear and compelling. Remember, while CTR is important, look at other numbers too, like conversion rate, to get a full picture of how well you're doing.