What is Cold Calling?

Cold calling is when salespeople contact possible customers who haven't shown interest yet. They often call on the phone or visit in person. It's tough, but still common in business sales. It helps salespeople talk to decision-makers and might lead to sales.

To do cold calling well, salespeople need to prepare. They should learn about who they're calling. They need the best cold calling opening lines and must explain why their product helps. Many uses cold calling scripts as guides, not to read word for word. The goal is to sound real and have a good talk.

Cold calling has changed with new tech. Now, salespeople often use social media first. They might connect on LinkedIn before calling. Cold calling can work, but it's often part of a bigger plan with email and social media. The main idea is to offer help and build ties, not just sell fast.