Customer segmentation means grouping customers who are alike. This could be by age, interests, or how they buy things. It helps businesses target each group better. In business sales, groups might be based on company size or industry.
Good segmentation can help use marketing money better and make customers happier. It can also help sell more. Businesses use data like what customers bought before and how they use the website to make these groups.
Many marketing tools can help with segmentation. They can put customers in groups automatically and send personalized messages. It's important to check and update these groups often, as customers can change over time.
