Global Data Privacy Regulation (GDPR)

GDPR is a set of rules about data privacy in the European Union. These rules affect how companies handle personal data.

GDPR gives people more control over their info. It applies to all companies dealing with EU citizens' data. Even if the company isn't in the EU.

Under GDPR, you must be clear about how you use data. You need permission to collect personal info. People can ask to see their data or have it deleted.

The fines for breaking GDPR rules are big. This has changed how many businesses handle data. It's very important in B2B sales and marketing.

Companies must be careful with customer and lead data. They need to make sure they follow GDPR rules. This includes how they collect, store, and use data.

While GDPR can be tough, following it builds trust. It shows customers you respect their privacy. In B2B, trust is key to long-lasting business relationships.