What is Hybrid Sales Model?

A hybrid sales model combines face-to-face and virtual selling. It's become more popular since the COVID-19 pandemic. In this model, salespeople use both in-person meetings and digital tools. They might start with video calls and follow up with office visits.

The hybrid model offers flexibility. It lets sales teams reach more customers in less time. They can cut down on travel costs. Digital tools help share info quickly. Yet they can still meet in person when it matters most.

This approach works well in B2B sales. It combines the personal touch of face-to-face meetings with the efficiency of digital sales. To succeed with a hybrid model, sales teams need good tech skills. They also need to know when to use each method for the best results.