Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) describes your perfect customer. It's like a blueprint of the companies most likely to buy from you. Your ICP includes details like company size, industry, and location. It also covers their budget and the pain points your product solves.

Creating an ICP helps you focus your sales efforts. It shows you which leads to pursue and which to avoid. To make an ICP, look at your best current customers. What do they have in common? Use this info to build your profile.

Having a clear ICP saves time and money. It helps you target the right prospects and create marketing that speaks to their needs. Remember, your ICP may change as your business grows. Review and update it regularly to stay on target.