What is Journey Mapping?

Journey mapping shows the steps a customer takes with your company. It starts from when they first hear about you to when they buy and beyond. This tool helps you see things from the customer's view.

In B2B sales, journey maps can be complex. They often involve many people and long decision times. A good journey map shows all customer touchpoints between the customer and your business.

By mapping the journey, you can find ways to improve the customer experience. You might spot gaps in your process or chances to add value. This can lead to more sales and happier customers.

Journey mapping helps align your whole team. Everyone can see how their work fits into the big picture. It's a powerful tool for making your sales process more customer-focused.