What is Sales Funnel?

A sales funnel shows the journey of potential customers from first contact to purchase. In B2B, this journey often has several stages. It might start with awareness and end with a closed deal.

The funnel shape represents how leads narrow down at each stage. You might start with many leads at the top. Fewer make it to the bottom as qualified prospects. Even fewer become customers.

Understanding your sales funnel helps you spot where leads drop off. This lets you focus on improving weak areas. For example, if many leads stop at the proposal stage, you might need to improve your pitches.

Many B2B companies use CRM systems to track their sales funnel. This helps them see how leads move through each stage. A well-managed funnel can lead to more efficient sales processes and higher conversion rates.