What is Touch Point?

A touch point is any interaction between a customer and your company. In B2B, there are often many customer touchpoints throughout the b2b buying journey. These might include website visits, email exchanges, phone calls, or in-person meetings.

Understanding your touch points is crucial for creating a good customer experience. Each interaction is a chance to provide value and move the relationship forward. It's important to ensure consistency across all touch points.

Many B2B companies map out their customer touch points. This helps identify gaps or areas for improvement. It can also reveal opportunities to add value or streamline the buying process.

Effective management of touch points can lead to better customer relationships and higher sales. In B2B, where buying cycles are often long, making the most of each touch point is key to success.