Email Marketing Software
Get a clear understanding of the best email marketing software. We explore market trends, customer adoption, and industry usage of email marketing tools. See how email marketing platforms serve different industries, company sizes, and regions. This page provides the insights you need to make informed decisions in a dynamic and competitive market.
Technologies Tracked
Companies Tracked
Top 5 Email Marketing Software Technologies
Over 1,901 companies are using email marketing tools. LISTSERV leads with 533 users, followed by Zoho Campaigns (288), Sendy (129), WordFly (96), and Mailrelay (95). These email marketing platforms help businesses optimize campaigns, improve engagement, and boost customer communication.
Email Marketing Software Firmographics
Here is a breakdown of email marketing software customers by firmographic data, including industry, company size, and region. This data provides insights into how email marketing tools are adopted across various sectors and regions.
Email Marketing Software Customers by Industry
Email marketing software is widely used across key industries. Business Services leads with 469 users, followed by Educational Services (326 users) and Technology, Telecom, Information, and Media Services (278 users). Arts, Entertainment, and Recreation has 158 users, while Consumer Services follows with 132 customers. These industries rely on email marketing tools to optimize campaigns, enhance customer engagement, and drive communication.
Distribution of Customers of Email Marketing Software by Company Size
Email marketing software is used across businesses of all sizes. The largest group is 11 to 50 employees (530 users), followed by 51 to 200 employees (402 users). Small businesses with 1 to 10 employees have 250 users, while those with 201 to 500 employees total 157 users. Companies with 501 to 1,000 employees have 104 users, and those with 1,001 to 5,000 employees have 180 users. Businesses with 5,001 to 10,000 employees account for 73 users, while companies with 10,001+ employees have 200 users.
Distribution of Customers of Email Marketing Software by Geography
Email marketing software is widely adopted across the globe. North America leads with 1,006 users, followed by EMEA with 582 users. APAC accounts for 201 users, while the LATAM region has 112 users. These numbers reflect the growing global demand for email marketing tools, supporting businesses in diverse regions and industries.
Which Email Marketing Software Tools Are Leading in 2025?
In 2025, the top email marketing software tools are LISTSERV (533 users), Zoho Campaigns (288 users), Sendy (129 users), WordFly (96 users), and Mailrelay (95 users). These platforms help businesses optimize their email campaigns, improve customer communication, and enhance engagement.
How Many Companies Are Using Email Marketing Software Worldwide in 2025?
In 2025, 1,901 companies globally are using email marketing software. This reflects the growing adoption of email marketing tools to effectively reach and engage customers. Email marketing is vital for driving communication and increasing customer retention.
What is the Most Commonly Used Email Marketing Software?
The most commonly used email marketing software in 2025 is LISTSERV, with 533 users. It�s known for its ease of use, reliability, and effectiveness in managing email lists, sending campaigns, and analyzing results, making it a popular choice among businesses.
Which Industries Rely the Most on Email Marketing Software?
The industries that rely most on email marketing software include Business Services, Educational Services, Technology, Telecom, Information, and Media Services, and Arts, Entertainment, and Recreation. These industries use email marketing tools to boost customer engagement, drive campaigns, and maintain communication.
Who Holds the Largest Market Share in Email Marketing Software?
LISTSERV holds the largest market share in 2025, with 533 users. It�s a preferred choice for businesses due to its comprehensive features for managing email campaigns and lists, making it a leading solution for email marketing.