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Social Media Analytics Software
Get a clear understanding of the best social media analytics software. We explore market trends, user adoption, and industry usage of analytics tools. See how these platforms serve different industries, company sizes, and marketing needs. This page provides the insights you need to make informed decisions in a rapidly changing social media landscape.
Technologies Tracked
Companies Tracked
Top 5 Social Media Analytics Software Technologies
Over 19,218 companies use social media analytics software to track engagement and optimize digital strategies. Twitter Analytics leads with 15,070 users, followed by Linktree (941), Unboxed (785), Twitter API (708), and CrowdTangle (392). These platforms help businesses and marketers analyze performance, audience insights, and campaign effectiveness.
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Social Media Analytics Software Firmographics
Here is a breakdown of social media analytics software users by industry, company size, and region. This data provides insights into how businesses and marketers adopt these tools across different sectors and geographic areas.
Social Media Analytics Software Customers by Industry
Social media analytics software is widely used across industries to optimize marketing and track engagement. Business Services leads with 5,906 users, followed by Technology, Telecom, Information, and Media Services (3,805). Educational Services (1,881) and Arts, Entertainment, and Recreation (1,258) also adopt these tools to analyze performance and audience insights. Manufacturing has 1,146 users, highlighting the broad application of social media analytics.
Distribution of Customers of Social Media Analytics Software by Company Size
Social media analytics software is widely used across various business sizes. The highest adoption comes from companies with 11 to 50 employees (5,084), followed by 51 to 200 employees (3,928). Companies with 10,001+ employees (1,869) and 1,001 to 5,000 employees (1,871) also use these tools extensively. Additionally, businesses with 201 to 500 employees (2,011) leverage social media analytics to optimize digital strategies.
Distribution of Customers of Social Media Analytics Software by Geography
Social media analytics software is essential for tracking engagement and optimizing digital strategies. North America leads with 9,847 users, followed by EMEA with 5,546 users. APAC has 2,908 users, while LATAM accounts for 917 users. The widespread use of these tools underscores their importance in data-driven marketing and audience insights.
