 SMARTe Blogs

Nitesh Sharma

Head of Growth Marketing

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Expertise:

B2B marketing, Demand Generation & Lead Generation

As Head of Growth Marketing, Nitesh Sharma drives B2B marketing strategies and demand generation campaigns that get real results. He's an expert at building marketing systems that bring in qualified leads consistently. His expertise in lead generation and marketing automation helps businesses grow. Nitesh uses data to improve lead quality and track revenue impact.

Posts by Nitesh Sharma

ebook-marketing

eBook Marketing in 2025: A Comprehensive Guide

Learn proven eBook marketing strategies to boost visibility, drive downloads, and increase sales. Reach your target audience and grow your success today!

email-marketing-campaign-with-examples

Run a Successful Email Marketing Campaign in 2025 [Tips + Examples]

Learn how to create and execute an effective email marketing campaign, build your email list, and boost engagement for better results.

January 30, 2025

best-b2b-email-lead-generation-software

21 Best Email Lead Generation Software in 2025 [Expert Review]

Explore the 21 best B2B email lead generation tools for 2025. Choose the right one for your business and boost results.

January 30, 2025

email-marketing-automation

The Ultimate Guide to Email Marketing Automation (2025 Edition)

Learn how to optimize your email marketing automation in 2025 with effective strategies, tools, and tips to boost efficiency and drive conversions.

January 30, 2025

cold-email-vs-cold-call

Cold Email vs Cold Call: Which is the Better Strategy in 2025?

Discover the pros and cons of cold email vs cold call in 2025. Learn which outreach strategy is more effective for your business growth.

January 31, 2025

how-to-write-cold-email

How to Write Cold Emails That Get Instant Replies

Learn how to write cold emails that get more responses with these proven tips and strategies. Boost your outreach and improve reply rates today!

January 30, 2025

how-to-find-someones-email-address

How to Find Someone's Email Address: 10 Effective Methods

Learn how to find someone's email address using 10 proven methods. Read this article now to find personal emails quickly.

February 20, 2025

what-is-cold-email

What is Cold Email? A Simple Way to Grow Your Business

What is cold email? Learn about cold email outreach, its effectiveness, best practices, and tips for successful campaigns to boost your business growth.

January 23, 2025

how-to-write-a-follow-up-email

How to Write a Follow-Up Email That Works

Master how to write a follow-up email. Learn key strategies to follow up on an email and boost your response rates with clear and concise messages.

January 23, 2025

what-is-b2b-telemarketing

What is B2B Telemarketing and How to Master It?

Learn what B2B telemarketing is and how to effectively use it to generate leads, build relationships, and drive sales for your business.

January 7, 2025

saas-marketing-strategies

17 SaaS Marketing Strategies for Growth in 2025

Explore 17 SaaS marketing strategies that drive results and elevate your brand in today's competitive SaaS market.

January 7, 2025

saas-go-to-market-strategy

SaaS Go-to-Market Strategy: Your Ultimate Roadmap to Success

Build a successful SaaS go-to-market strategy with essential steps, examples, and tips for launching your product and reaching your target audience.

January 7, 2025

what-is-saas-marketing

What is SaaS Marketing? Secrets to Success in 2025

What is SaaS Marketing? Delve into its definition, discover ten best strategies, and identify the key metrics for B2B success in 2025.

January 7, 2025

saas-demand-generation

SaaS Demand Generation: Unlocking Pathways to Business Growth

Transform your marketing with SaaS demand generation insights. Improve engagement and drive more conversions. Read now for actionable strategies!

January 7, 2025

saas-sales-funnel

How to Build a SaaS Sales Funnel Step by Step?

Explore the SaaS sales funnel, its definition, key stages, and effective strategies to create, optimize, and track your funnel for b2b success.

January 7, 2025

b2b-saas-lead-generation

13 Proven SaaS Lead Generation Strategies to Crush in 2025

Boost your B2B SaaS lead generation with our expert guide. Explore proven techniques to attract quality leads and drive sustainable business growth.

January 7, 2025

tam-sam-som

TAM, SAM, and SOM: Definitions, Importance, and How to Calculate Them

Learn the definitions of TAM, SAM, and SOM, why they matter, and how to accurately calculate each to better understand your market size and growth potential.

January 7, 2025

b2b-customer-retention-strategies

Top B2B Customer Retention Strategies for 2025: A Complete Guide

Learn effective B2B customer retention strategies to reduce churn, build lasting relationships, and ensure steady growth and long-term success.

January 7, 2025

abm-campaign

How to Build Winning ABM Campaigns in 2025?

Plan and execute a successful ABM campaign in 2025. Learn pitfalls to avoid and best practices for optimal results.

January 7, 2025

what-is-revenue-generation

Revenue Generation: Comprehensive Strategies to Boost Your Bottom Line

Learn what is revenue generation and its strategies. Discover how to use data, build the right team, and leverage tools like SMARTe to drive sales and growth.

January 7, 2025

customer-touchpoints

Customer Touchpoints: How to Identify, Improve, and Leverage Them

Learn how to identify and improve key customer touchpoints to enhance customer satisfaction, reduce churn rate, and boost loyalty.

January 7, 2025

customer-journey

The Customer Journey: Definition, Stages, and Mapping

Learn what the customer journey is and how to map it effectively with our step-by-step guide to enhance your marketing strategy.

January 7, 2025

b2b-buyer-journey

B2B Buyer Journey Explained: Mapping, Stages, & Optimization Tips

Master the B2B buyer journey with proven strategies. Increase customer engagement, optimize conversion paths, and drive sales growth.

January 7, 2025

go-to-market-tools

17 Must-Have Go-to-Market Tools That Will Transform Your GTM Strategy

Explore the top 17 go-to-market tools for 2025. Learn how these essential tools can help you succeed in product launches and market entry.

January 7, 2025

account-based-marketing-metrics

Account-Based Marketing Metrics and KPIs to Optimize Your Strategy

Find out how account based marketing metrics and KPIs can boost your campaigns. Measure success and optimize resource allocation.

January 7, 2025

inbound-vs-outbound-marketing

Inbound vs Outbound Marketing: A Comprehensive Guide

Understand the nuances of Inbound vs Outbound Marketing in this comprehensive breakdown and gain insights to refine your marketing strategy effectively.

January 7, 2025

what-is-b2b-marketing

What is B2B Marketing? Strategies and Best Practices for 2025

Learn what is B2B marketing: grasp its definition, strategy, trends and stay ahead in business-to-business marketing with insightful guidance.

February 27, 2025

what-is-marketing-data

What Is Marketing Data? Definition, Types and Benefits

Find out what is marketing data, types of marketing data, and how it benefits businesses for data-driven strategies.

b2b-marketing-strategies

11 Proven B2B Marketing Strategies that Work in 2025

Discover innovative B2B marketing strategies and ideas to engage your target audience, nurture leads and drive sales in the business-to-business market.

January 7, 2025

lead-generation-strategies

11 Lead Generation Strategies & Tactics that Work in 2025

Learn 11 effective lead generation strategies and actionable techniques to boost your pipeline. Stay ahead with new trends for effective lead generation.

intent-based-marketing

Intent Based Marketing: The Strategic Approach for Boosting Sales Performance

Discover the power of intent-based marketing for businesses of all sizes. Learn about its benefits and how it enhances sales and marketing strategies.

January 7, 2025

what-is-trigger-based-marketing

Trigger Marketing: Definition, Types, and Examples

Discover the power of trigger marketing, also known as trigger-based marketing. Unveil the definition, types, and examples for unparalleled sales success.

January 7, 2025

marketing-qualified-lead-mql

Marketing Qualified Leads (MQLs): What It Means and Why It Matters for Your Business

Learn all about Marketing Qualified Leads (MQLs) in our beginner's guide. Discover how to identify and master MQLs for improved sales conversion. Read now!

January 7, 2025

what-is-a-lead-source

What is a Lead Source and Why Does it Matter for Sales Teams?

Explore the significance of lead sources, learn effective tracking methods, and discover invaluable tools for streamlined lead source management.

January 7, 2025

what-is-lead-scoring

What is Lead Scoring? The Sales Pro's Guide

Lead scoring ranks leads by sales-readiness. Learn what it is, why it's crucial for sales, key model components, implementation tips and proven results.

best-lead-generation-tools

28 Best Lead Generation Software & Tools (2025)

Discover top lead generation software for 2025. Streamline your outreach, capture leads effectively, and boost sales with these powerful tools.

lead-generation-metrics-and-kpis

12 Must Track Lead Generation KPIs and Metrics You Need to Know

Find out the 12 essential lead generation KPIs and metrics to drive growth and optimize your strategy. Read now!

January 7, 2025

targeted-leads

What Are Targeted Leads? | 10 Proven Strategies For 2025

Discover 10 strategies to identify and pursue highly targeted leads that match your ideal customer profile. Learn how focused lead generation boosts conversions and revenue.

January 7, 2025

creating-an-effective-demand-generation-funnel-a-step-by-step-guide

Creating an Effective Demand Generation Funnel: A Step-by-Step Guide

Discover the secrets to crafting a winning demand generation funnel with our ultimate guide. Drive sales and scale your business now!

January 7, 2025

a-beginners-guide-to-inbound-lead-generation

What is Inbound Lead Generation? Strategies, and Tips for 2025

What is inbound lead generation? This guide defines it and covers top strategies to attract, nurture and convert quality inbound leads.

best-account-based-marketing-software-in-2025-an-expert-review

Best Account-Based Marketing Software & Platforms [2025]

Explore this expert review guide for an in-depth analysis of account-based marketing software and discover the best ABM platform for your needs.

demand-generation-vs-lead-generation-a-complete-breakdown

Demand Generation vs Lead Generation: A Complete Breakdown

Discover the key difference between demand generation vs lead generation, as well as how to combine the two to get the best marketing outcomes.

January 7, 2025

account-based-marketing-funnel-definition-stages-and-crafting-strategies

Account-Based Marketing Funnel | Definition, Stages, and Crafting Strategies

Learn what is an Account-Based Marketing (ABM) funnel along with its stages, characteristics, and ABM funnel creation strategies.

January 7, 2025

what-is-demand-generation-in-marketing-a-beginners-guide

What is Demand Generation in Marketing? | A Beginner’s Guide

Learn what is demand generation, its importance, and explore demand generation strategies to boost your sales and marketing efforts.

lead-generation-a-comprehensive-guide-for-marketers

What is Lead Generation? A Beginner’s Guide to Generating Sales Leads

Learn what is lead generation: Explore its meaning, process, types, and proven strategies for finding and nurturing qualified sales leads.

February 21, 2025

all-you-need-to-know-about-b2b-lead-generation

All You Need To Know About B2B Lead Generation [2025]

Learn what is B2B lead generation along with its strategies, process, types, and examples in this informative article.

February 28, 2025

the-ultimate-guide-to-b2b-sales-funnel-strategies-stages-and-examples

B2B Sales Funnel: What It Is & How to Build One in 2025

Curious about B2B sales funnels? Learn how they differ from B2C and uncover expert strategies to build a high-converting B2B funnel with our step-by-step guide.

February 18, 2025

customer-pain-points

Customer Pain Points & How to Address Them

Learn 4 key customer pain points with examples and how to identify and address them for better customer satisfaction.

January 8, 2025

Mastering B2B Email Marketing: A Comprehensive Guide

Mastering B2B Email Marketing: A Comprehensive Guide [2025]

B2B Marketing is a proven way to generate marketing-qualified leads. Learn more about how to convert these leads into opportunities.

January 8, 2025

account-based-marketing

Account-Based Marketing (ABM): Your Guide to Targeting High-Value Accounts

Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

what-is-sales-qualified-lead-sql

What Is Sales Qualified Lead (SQL)?

SQLs are essentially prospects who have shown a significant level of interest in your product or service and are ready for direct sales engagement.

January 8, 2025

What is an Ideal Customer Profile (ICP)?

A hypothetical outline of what kind of company will buy from you, an Ideal Customer Profile (ICP) give you a clarity on what type of companies and audience you should focus your sales efforts on.

January 8, 2025

what-is-a-sales-funnel

The Sales Funnel: A Comprehensive Guide

A sales funnel mirrors your progress of how prospects turn to customers. The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA).

January 8, 2025

what-is-total-addressable-market-tam

Total Addressable Market (TAM): An In-Depth Guide to Understanding and Calculating Market Potential

How to calculate TAM? Why its important? Methods & Approaches

January 8, 2025

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