Best Account-Based Marketing Software & Platforms [2025]

B2B sales and marketing have changed. Manual prospecting is slow, and generic outreach doesn’t work. If you’re not targeting the right accounts with the right message, you’re losing deals.

I’ve been in this space for years, and I know how frustrating it is to chase cold leads and see low engagement. Sales cycles drag, and conversions stay low.

That’s where ABM software helps. The best tools help you find high-value accounts, personalize outreach, and speed up deals. They automate prospecting, enrich data, and align sales and marketing.

In this guide, I’ll break down 17 top ABM tools to help you choose the best one.

What Is Account Based Marketing Software?

Account Based Marketing (ABM) software helps sales and marketing teams find, engage, and convert high-value accounts. It automates the most time-consuming tasks, making outreach more precise and effective.

Here’s what it does:

• Find the right accounts – Identify prospects that match your ideal customer profile (ICP). ‍
• Personalize outreach – Use data to craft targeted campaigns. ‍
• Engage across channels – Connect through email, social media, and ads. ‍
• Track and improve – Measure results and adjust strategies.

I’ve seen how the right ABM tool brings teams together and drives real growth. It’s a game-changer.

Why ABM Tools Are Essential in B2B Marketing

B2B marketing is all about precision. Generic outreach doesn’t work anymore. You need to target the right accounts with the right message at the right time. That’s where ABM software helps.

Here’s what it does:

• Improves data accuracy – Get verified contact details and reach real decision-makers. ‍
• Finds better leads – Focus on accounts most likely to convert. ‍
• Boosts personalization – Send tailored content and offers that resonate. ‍
• Saves time – Automate tasks so you can focus on strategy.

These tools help you scale without losing the personal touch buyers expect.

Top 17 ABM Platforms for 2025

1. SMARTe

SMARTe empowers B2B teams with accurate, globally compliant sales intelligence to fuel account-based marketing (ABM) strategies

It provides verified emails, mobile numbers, and company insights to improve account targeting.

With real-time data updates and CRM integrations, outreach stays fresh and relevant. Advanced search filters help build high-intent prospect lists with ease.

Its global coverage ensures direct access to decision-makers across NA, EMEA, APAC, and LATAM. For ABM teams, SMARTe delivers precise, reliable data to engage top accounts and close deals faster.

Key Features

• Verified Contact Data: Offers accurate emails and mobile numbers. ‍
• Real-Time Enrichment: Keeps lead info fresh and updated. ‍
• Advanced Filters: Sort by company size, revenue, SIC, and more. ‍
• CRM Integration: Adds data to your CRM in just a few clicks. ‍
• Global Coverage: Strong data in NA, EMEA, APAC, and LATAM. ‍
• Browser-Based Prospecting: Find and save contact details directly from your browser.

Pros

• Accurate and verified data speeds up outreach. ‍
• Technographic data.
• Real-time updates ensure your information is current.
• Advanced filters let you target ideal prospects precisely.
• Global data offers local insights with worldwide reach.
• Quick CRM integration saves valuable time.

Cons

• The tool may have a learning curve for beginners.
• Some features might be complex for small teams.

Pricing:

• Free: $0/month, 1 License, 10 Credits
• Pro: $25/license/month
• Enterprise: $15,000/year

SMARTe Copilot

Start Smarter Prospecting Today

2. Cognism

Cognism is a strong tool for B2B prospecting. It helps you build targeted lists with accurate data. Its exclusive Diamond Data gives you verified mobile numbers, so you reach the right decision-makers.

I’ve used it to scale outreach fast without losing data quality. If you need a reliable way to find and connect with prospects, Cognism is a great choice.

Key Features:

• Unrestricted access to person and company-level data
• Instant and scheduled CRM enrichment and CSV exports
• Comprehensive international coverage (EMEA, NAM, APAC)
• Integration with leading CRMs and sales engagement tools ‍
• Intent data powered by Bombora

Pros:

• High mobile number accuracy ensures effective reach
• Easy-to-set-up platform with robust data compliance (GDPR/CCPA)
• Excellent customer support

Cons:

• Enterprise-level pricing may be a hurdle for small businesses
• Learning curve for teams new to data-enriched prospecting

Pricing:
Cognism offers flexible, enterprise-tailored pricing. Contact their sales team for a custom quote.

3. 6Sense RevenueAI

6Sense RevenueAI uses AI to analyze customer behavior and predict intent. It helps create messaging that connects with the right accounts.

I’ve found it useful for improving lead generation and campaign personalization. For marketers looking to make data-driven decisions, it’s a solid choice.

Key Features:

• AI-powered predictive analytics
• Advanced audience building capabilities
• Deep insights into customer intent and behavior
• Seamless integration with your existing marketing stack

Pros:

• Excellent at forecasting buyer behavior
• Improves campaign personalization with data-driven insights
• Streamlines complex analytics into actionable insights

Cons:

• The platform can be complex to set up for new users
• May require a higher investment for advanced features

Pricing:
Pricing is custom-tailored based on your organization’s needs. Reach out to 6Sense for a detailed quote.

4. Demandbase

Demandbase uses AI to find and target the right accounts. It helps marketers create personalized campaigns that boost engagement and conversions.

I’ve seen it work well for teams that rely on real-time data. It makes outreach more precise and effective. If you want a tool that connects account targeting with smart insights, Demandbase is a strong option.

Key Features:

• Intelligent account identification and segmentation
• Real-time intent data and analytics
• Personalized messaging and campaign management
• Deep insights into high-value accounts

Pros:

• Robust segmentation for hyper-targeted campaigns
• AI-driven insights enhance personalization
• Integrates smoothly with existing sales and marketing tools

Cons:

• Can require a significant budget for full-featured deployments
• Setup complexity may be challenging for smaller teams

Pricing:
Demandbase uses a custom pricing model based on your account size and needs. Contact their sales team for details.

5. Terminus ABM Platform

Terminus is a complete ABM solution. It helps run multi-channel campaigns with ease.

I’ve seen it align marketing and sales teams by providing clear insights. It offers detailed reporting and account scoring. This ensures every campaign is measurable and effective.

Key Features:

• Multi-channel campaign management (email, display, social)
• Detailed campaign-specific reporting and account scoring
• Integrated intent data for smarter targeting

Pros:

• Highly effective for multi-channel engagement
• Great reporting tools for campaign optimization
• Streamlines collaboration between sales and marketing

Cons:

• Can be overwhelming for beginners due to its robust feature set
• Customization might require dedicated onboarding sessions

Pricing:
Terminus offers tiered pricing plans tailored to enterprise needs. For exact figures, a direct consultation is recommended.

6. ZoomInfo Marketing OS

ZoomInfo Marketing OS has a large, constantly updated database. It provides real-time insights into company behavior and website activity.

I’ve used it to create highly targeted ABM campaigns. It’s especially useful for teams focusing on the U.S. market.

Key Features:

• Extensive US-focused contact and company data
• Real-time website visitor tracking
• Intent data integrations for better targeting

Pros:

• Reliable and accurate contact information
• Ideal for businesses targeting U.S. enterprises
• Robust data enrichment features

Cons:

• Pricing can be on the higher side
• May offer more data than needed for smaller campaigns

Pricing:
ZoomInfo offers tiered pricing with options for varying business sizes. Contact them directly to discuss the best plan for your needs.

7. Pipedrive

Pipedrive is best known as a CRM, but it also supports ABM strategies. Its visual pipeline management makes tracking leads simple.

I’ve found its automation features helpful for capturing and following up on leads. The intuitive interface ensures no opportunity is missed.

Key Features:

• Visual sales pipeline for effective deal tracking
• Easy customization and data import
• Automation features to manage repetitive tasks

Pros:

• User-friendly and visually intuitive
• Affordable pricing suitable for small to mid-sized teams
• Streamlined lead, deal, and pipeline management

Cons:

• Not as feature-rich as dedicated ABM platforms
• Limited advanced analytics compared to specialized tools

Pricing:
Pipedrive offers plans starting at around $14 per user/month, with additional features available on higher-tier plans.

8. Adapt.io

Adapt.io helps streamline lead generation with real-time contact data. It delivers accurate information, making prospecting easier.

I’ve found its CSV and CRM export features useful. They let teams scale outreach without extra manual work.

Key Features:

• Fast CSV and CRM export options
• Intelligent lead scoring and data enrichment
• A large B2B contact database

Pros:

• Efficient lead generation with reliable data
• Enhances targeting accuracy with enriched profiles
• User-friendly interface

Cons:

• The interface might feel basic for power users
• May require additional integrations for more advanced workflows

Pricing:
Adapt.io’s pricing starts at competitive monthly rates, with enterprise solutions available on request. Contact Adapt.io for a tailored quote.

9. Alyce

Alyce takes a different approach to ABM by blending marketing with personalized gifting. It transforms outreach into a more engaging experience.

I’ve seen how customized gifts help build stronger relationships. This personal touch makes connections more meaningful.

Key Features:

• Wide array of corporate gifting options
• Automated research to match gifts with recipient preferences
• Integrated follow-up actions to streamline engagement

Pros:

• Enhances relationship building through personalized gifting
• Saves time with automated research features
• Easy integration with existing marketing platforms

Cons:

• Primarily focused on gifting, so it may not cover all ABM needs
• Limited reporting features compared to broader ABM tools

Pricing:
Alyce pricing is customized based on gifting volume and campaign requirements. Contact their sales team for more information.

10. Reachdesk

Reachdesk makes ABM feel less like cold outreach and more like a warm handshake. It brings gifting and direct mail into the mix, making campaigns more personal.

I’ve seen how a well-timed gift can open doors that emails can’t. Plus, teams can track exactly how these efforts impact engagement and conversions.

Key Features:

• Seamless direct mail and gifting integration
• Real-time package tracking
• Detailed performance analytics for gifting campaigns

Pros:

• Unique approach that differentiates your outreach
• Easy-to-use with a straightforward setup
• Enhances brand recall through personalized gifting

Cons:

• Not a full-scale ABM tool, so additional platforms might be needed
• Limited to gifting-related functions

Pricing:
Reachdesk offers tiered pricing based on campaign scale. For specific details, a consultation with their team is recommended.

11. Metadata.io

Metadata.io uses AI to build and fix campaigns. Marketers who need efficiency love it. The tool finds good leads. It watches how campaigns perform. Then it changes them to work better. No waiting. No guessing. The machine learns and acts. You get results while you sleep.

I've seen it deliver real buyers, not just names on a list. The AI spots what works. Then it does more of that.

Key Features:

• AI-driven campaign automation across channels
• Real-time revenue performance tracking
• Automatic lead enrichment and data visualization

Pros:

• Saves time by automating repetitive tasks
• Data-driven adjustments lead to better ROI
• Integrates seamlessly with digital advertising channels

Cons:

• Heavy reliance on AI might require oversight
• Occasional discrepancies in data interpretation

Pricing:
Metadata.io’s pricing is custom and typically based on campaign spend. Contact their sales team for a tailored quote.

12. Leadfeeder

Leadfeeder transforms anonymous website visitors into actionable leads by identifying companies that visit your site. I’ve used it to discover hidden prospects and gain valuable insights into visitor behavior—making it a great addition to any ABM strategy.

Key Features:

• Website visitor tracking and analytics
• Lead and opportunity management
• Sales forecasting features

Pros:

• Uncovers prospects you might otherwise miss
• Easy to integrate with popular CRM systems
• Provides clear, actionable insights from web traffic

Cons:

• Effectiveness can vary with website traffic levels
• May require additional tools for complete ABM functionality

Pricing:
Leadfeeder offers both free and paid plans, with advanced features starting around $65 per month.

13. LeanData

LeanData simplifies lead routing and account insights, ensuring every lead is directed to the right sales representative. I’ve seen it improve conversion rates by automating lead distribution and providing deep analytics at the account level.

Key Features:

• Drag-and-drop lead routing
• Comprehensive account-level insights
• Detailed lead analysis and reporting

Pros:

• Streamlines lead management and routing
• Easy-to-use with minimal IT intervention
• Improves alignment between marketing and sales

Cons:

• Integration with older systems can be challenging
• Customization options may require a learning period

Pricing:
LeanData offers custom pricing based on the number of users and integrations. It’s best to contact them for a personalized quote.

14. Personyze

Personyze excels at delivering hyper-personalized website experiences, boosting engagement and conversion rates. I’ve used its advanced segmentation and behavioral targeting features to tailor content that truly speaks to each visitor.

Key Features:

• Real-time website and email personalization
• Advanced segmentation and behavioral targeting
• Dynamic content and product recommendations

Pros:

• Highly customizable for unique business needs
• Drives higher engagement through personalized experiences
• Easy integration with your existing website infrastructure

Cons:

• May require significant setup to maximize benefits
• Customization can be time-intensive for larger sites

Pricing:
Personyze offers various pricing tiers based on website traffic and features. For detailed pricing, visit their website or contact sales.

15. EngageBay

EngageBay offers a complete platform that merges marketing, sales, and service. Small and mid-sized businesses find it most valuable. Its CRM keeps customer data organized. The marketing tools automate campaigns without headaches. Support features blend perfectly with everything else. Because it's all one system, teams work better together.  

No need to jump between different tools. Everything you need sits in one place. Simple to learn. Easy to use. Powerful enough to grow your business.

Key Features:

• All-in-one CRM, marketing automation, and helpdesk
• Landing page A/B testing and email templates
• Integrated lead nurturing and follow-up workflows

Pros:

• Great value with a free version available
• User-friendly interface that reduces the learning curve
• Comprehensive toolset for end-to-end customer engagement

Cons:

• Some features may not be as advanced as those in niche ABM tools
• Reporting functionalities could be enhanced for larger enterprises

Pricing:
EngageBay offers a free tier along with paid plans starting at around $8.99 per month. Advanced features are available on higher-tier packages.

16. Wrike

Wrike works for project management. But it shines when sales and marketing teams run ABM campaigns together. The tool has strong workflow automation. Its reports help your campaigns run on time. No delays. No confusion. Just results.

Key Features:

• Automated workflows and interactive project scheduling
• Customizable dashboards and reporting
• Centralized task and resource management

Pros:

• Enhances team collaboration and project visibility
• Highly flexible and customizable for different workflows
• Improves campaign management and on-time delivery

Cons:

• Not a dedicated ABM tool, so may need integration with other platforms
• Can be overwhelming if you’re solely focused on marketing automation

Pricing:
Wrike offers multiple pricing tiers starting at around $9.80 per user/month for its Professional plan. For enterprise needs, pricing is customized.

17. Mailtastic

Mailtastic innovates by turning everyday email signatures into a powerful marketing channel. I’ve observed that its unique approach helps keep your brand top-of-mind by promoting offers and content with every email sent—perfect for businesses looking to maximize every touchpoint.

Key Features:

• Customizable email signature banners
• Targeted signature campaigns based on audience segmentation
• Easy integration with existing email systems

Pros:

• Unique, subtle way to boost brand awareness
• Simple to deploy across an organization
• Enhances every email as a potential marketing opportunity

Cons:

• Limited to email signature marketing, so it should complement broader ABM strategies
• Reporting capabilities are focused on signature performance rather than full-funnel metrics

Pricing:
Mailtastic pricing is based on organization size and campaign volume. Contact their sales team for specific details.

Conclusion

The right ABM software helps you find and engage high-value accounts. It makes outreach personal and improves results. Some tools focus on intent data. Others offer multi-channel campaigns or AI-powered automation.  

The best choice depends on your goals. A good platform saves time, aligns teams, and boosts conversions. Pick the one that fits your needs and start turning prospects into customers.