17 Must-Have Go-to-Market Tools That Will Transform Your GTM Strategy

Launching a new product or breaking into a fresh market? You need a solid go-to-market (GTM) strategy. But a great plan is only half the battle – the right tools can make or break your success.  

In this guide, we'll explore 17 essential go-to-market tools that can take your efforts to the next level in 2024.

What Are Go-to-Market Tools?

Go-to-market tools are software that helps with product launches and market entry plans. These tools help professionals:

• Do market research  
• Study competitor plans  
• Create product positioning  
• Make and run marketing campaigns  
• Organize launch activities  
• Check performance numbers

Now, let's check out the top 17 go-to-market tools for success in 2024.

17 Best Go-to-Market Tools in 2024

1. SMARTe

Best For: Sales Intelligence and B2B Data

SMARTe is a powerful sales intelligence tool for finding business data. It gives you up-to-date info on potential customers. With SMARTe, you can quickly find and connect with valuable prospects. This gives you an edge in today's competitive market.

Key Features:

• Large B2B contact database for finding ideal prospects
• Data enrichment to add details to your existing info ‍
• Technographic data to understand a company's technology stack
• Easy CRM integration with major platforms
• AI-powered intelligence for improved data accuracy
• Regular updates to keep your data fresh

2. Juro

Best For: Simplifying Contract Management

Juro makes handling agreements easier and faster. It's great for businesses looking to grow quickly. With Juro, you can create and work on contracts more efficiently. This helps you remove roadblocks and close deals faster. It's an essential tool for your go-to-market strategy.

Key Features:

• Quick contract creation with smart templates
• Team collaboration for smooth drafting and negotiation
• Secure e-signatures for fast deal finalization
• Contract analytics to inform business decisions
• Version control to track all changes
• Integration with other important business tools
• Automated reminders for important contract dates

3. Userpilot

Best For: Improving User Onboarding

Userpilot helps guide users in your app. It's great for getting new users and keeping them. With Userpilot, you can improve onboarding and collect feedback. This helps you make your product better and reduce customer loss.

Key Features:

• Custom onboarding flows for different user groups
• In-app surveys to gather user insights
• User targeting for specific experiences
• Behavior tracking to understand user interactions
• A/B testing to find the best onboarding approach
• Product analytics to track adoption and engagement
• No-code setup for easy implementation

4. PartnerStack

Best For: Partner Discovery and Management in GTM Programs

PartnerStack helps you find, add, and work with partners. It automates partner tasks and gives detailed insights. This helps you grow your partner programs efficiently and boost sales through indirect channels.

Key Features:

• Partner discovery to find matches for your goals
• Automated onboarding to get partners started quickly
• Performance tracking of partner activities
• Easy payment management for commissions
• Resource sharing for partner success
• Custom portals to boost partner engagement
• Integration with CRM and other business tools

5. Groove

Best For: Customer Service

Groove is a helpful customer support tool. It's easy to use and has strong features. With Groove, teams can manage customer interactions better. This leads to improved experiences and a stronger brand reputation.

Key Features:

• Team inbox for collaborative customer support
• Automated rules to handle routine tasks
• Performance analytics to track key metrics
• Multi-channel support across email and social media
• Knowledge base builder for self-service options
• Custom fields and tags to organize interactions
• Mobile app for on-the-go support

6. Salesforce Pardot

Best For: Marketing and Sales Alignment

Pardot helps marketing and sales teams work together better. You can create, run, and track targeted marketing campaigns. It also gives sales teams info to convert leads more effectively. This alignment is key for growth and ROI.

Key Features:

• Advanced lead scoring to identify promising leads
• Email automation for personalized campaigns
• ROI reporting to measure marketing impact
• Team alignment tools for sales and marketing
• Engagement studio for nurturing prospects
• Landing page builder for lead capture
• Social media marketing integration

7. Seismic

Best For: Sales Enablement and Content Management

Seismic helps sales teams with content and training. It ensures sales reps are ready to work with prospects in new markets or with new products. Seismic improves your sales processes and customer engagement.

Key Features:

• Central content repository for easy access
• Dynamic content personalization for prospects
• Performance analytics to track effective materials
• Interactive training modules for sales teams
• Seamless CRM integration
• Mobile access to critical sales content
• AI recommendations for relevant content

8. Grow

Best For: Data Visualization and Analytics

Grow turns complex data into clear visual insights. It helps you track sales and marketing performance in real-time. You can spot trends and adjust strategies quickly. This helps you reach more customers and grow your business.

Key Features:

• Interactive dashboards for key metrics
• Multi-source data integration
• Real-time updates for timely decisions
• Collaborative sharing of dashboards
• Automated alerts for important changes
• Custom metrics for unique strategies
• Mobile-friendly access to data

9. GoTo

Best For: Virtual Meetings and Collaboration

GoTo helps you connect with people worldwide. It's great for internal meetings, product launches, and customer training. In today's digital world, GoTo supports quick entry and growth in new markets.

Key Features:

• High-quality video for clear meetings
• Screen sharing for effective demonstrations
• Recording and transcription of meetings
• Chat and file sharing during calls
• Mobile and desktop apps for flexibility
• Webinar function for large-scale events
• Strong security features for private discussions

10. Pitchbox

Best For: Outreach and Link-Building

Pitchbox helps you build relationships and get backlinks. It connects you with influencers, bloggers, and media. This boosts your online presence and authority. Pitchbox makes outreach more efficient and effective.

Key Features:

• Prospecting tools to find outreach opportunities
• Personalized email sequences at scale
• Workflow management for organized outreach
• Performance analytics to measure success
• Team collaboration features
• CRM integration for data syncing
• Smart follow-up automation

11. Metadata.io

Best For: AI-Driven Audience Targeting and Campaign Execution

Metadata.io uses AI to improve B2B marketing campaigns. It finds the best accounts and decision-makers. Metadata.io automates campaign execution and learns from results. This helps you enter markets faster and get better ROI.

Key Features:

• AI campaign optimization based on performance
• Precise audience targeting for relevance
• Multi-channel campaign management
• Real-time performance dashboard
• Automated A/B testing for improvement
• Lookalike audience creation
• Integration with existing marketing tools

12. Reachdesk

Best For: Outreach with Personalized Direct Mail and Gifting

Reachdesk adds a personal touch to digital marketing. It lets you send physical gifts to prospects, customers, and partners. This approach boosts engagement rates, especially in competitive markets.

Key Features:

• Global gift catalog for different markets
• Automated sending based on triggers
• CRM integration for seamless workflows
• ROI tracking of gifting campaigns
• Address verification for accurate delivery
• Custom gift landing pages
• Compliance management across regions

13. Gong

Best For: Improving Sales Interactions

Gong analyzes sales conversations using AI. It helps you understand customer needs, objections, and buying signals. Gong improves your B2B sales approach, which is useful for new markets or products.

Key Features:

• Conversation intelligence for calls and meetings
• AI-powered insights for better interactions
• Deal intelligence to understand progression
• Coaching and training based on real data
• CRM integration for data syncing
• Competitive intelligence from conversations
• Reality-based sales forecasting

14. Paddle

Best For: Managing Global Subscription Billing and Revenue Operations in SaaS

Paddle handles payments and subscriptions for SaaS companies. It simplifies complex processes like international payments and tax compliance. This lets you focus on growing your business and improving your product.

Key Features:

• Global payment processing in multiple currencies
• Flexible subscription management
• Automated tax compliance across countries
• Revenue recognition for easier reporting
• Advanced fraud protection measures
• Optimized checkout for better conversions
• Detailed analytics on key business metrics

15. Outreach

Best For: Automating and Optimizing Sales Engagement

Outreach automates and improves sales processes. It helps with personalized outreach and consistent follow-ups. Outreach provides data-driven insights, which is useful when entering new markets or launching products.

Key Features:

• Multi-step outreach sequence creation
• Personalized email automation
• Performance analytics for improvement
• AI-assisted guidance for next steps
• CRM integration for data flow
• Built-in call dialer and recording
• A/B testing for optimizing tactics

16. Clari

Best For: Sales Forecasting and Revenue Operations

Clari uses AI for accurate sales forecasting. It gives you a clear view of future revenue and helps manage sales pipelines. This helps you make better decisions about resources and strategy, especially in new or uncertain markets.

Key Features:

• AI-powered revenue forecasting
• Real-time pipeline visibility
• Deal intelligence on health and risks
• Team collaboration tools
• CRM integration for data sync
• Activity intelligence to track sales behaviors
• Customizable dashboards for different roles

17. Drift

Best For: Real-time Conversational Marketing and Sales

Drift uses chatbots and live chat on your website. It helps you quickly qualify leads, book meetings, and provide instant support. This speeds up your sales cycle, which is valuable when entering new markets or launching products.

Key Features:

• AI-powered chatbots for 24/7 engagement
• Live chat for real-time conversations
• Integrated meeting scheduler
• Custom conversation playbooks
• Automated lead routing to sales reps
• Conversation insights for improvement
• Integration with marketing tools

Conclusion

These 17 tools can boost your business growth. Each one helps in a unique way. Some find new customers, others improve teamwork, and some help you understand your data better.

Choose tools that fit your needs best. Think about what your business needs most right now. Remember, tools work best when you know how to use them. Take time to learn and train your team.

Try out the tools that seem useful. They might be just what you need to grow your business in your go-to-market (GTM) strategy!