Dollar General

Dollar General Corporation is a prominent American chain of variety stores, known for its commitment towards making shopping hassle-free and affordable for its customers. Established in 1939 by J.L. Turner and Cal Turner Sr., the company has grown exponentially, operating over 16,000 stores in 46 states as of January 2020. Dollar General’s core values are- serving others, and simplifying and enhancing customers' everyday lives through low-cost, high-quality products.
The business model of Dollar General is focused on small-box locations in rural areas, with a majority of its stores serving communities with populations of less than 20,000. The company ensures that its stores are within convenient reach of its customers, reinforcing its dedication to customer convenience. Dollar General's product offerings encompass a wide range that includes food items, cleaning supplies, home decor, health & beauty aids, clothing, and seasonal items, making it a one-stop-shop solution for its customers.