Example: A new match for your ICP/persona within your target account.
Attention! John Smith, the new TITLE at COMPANY, has recently joined your account.
New executives allocate 70% of their budget within the first 100 days, making this an opportune moment to engage.
Reach out using the "New Executive Joined ICP Account" sequence.
Research:
Explore the company's website and latest news to discern their strategy.
Examine other prospects to understand the focus of this executive's position.
Subject: Congratulations, {First Name}!
As you settle into your new position, I'd like to offer you some valuable content, such as "The First 90 Days as a CRO," which many [Title] have found beneficial. I'll reconnect in a few weeks to discuss any assistance I can provide [insert short value proposition]. In the meantime, here's a small token to help kickstart your success. Best regards,
Subject: Re: Congratulations, {First Name}!
Hello {First Name},
Have you had an opportunity to review the [insert guide]? I believe this section could be particularly relevant to COMPANY due to [include research from step 1 regarding the company's objectives or this role]. Our company collaborates with businesses like [insert similar customers] to [insert your value proposition]. Would you be open to a brief discussion?
Recommended Framework:
Subject: Re: Congratulations, {First Name}!
Hello {First Name},
Could you spare a moment to consider ACME? I'm eager to hear your insights on whether ACME aligns with COMPANY's objectives for the year. Based on my understanding, [include any research notes about this account to personalize your message]. Or perhaps you could provide feedback on my outreach efforts? I'm open to suggestions.
Subject: Re: Congratulations, {First Name}!
Hello {First Name},
[Optional: insert an appropriate & relevant gif or meme] I understand you're likely quite busy. I'm simply gauging your interest in [insert how your company provides value] and whether we can be of assistance. Is this not the right time, or is there simply no interest?
Subject: Did JOE leave COMPANY?
Hi {First Name}, I noticed that JOE no longer seems to be working with COMPANY. I had a great time working with JOE and I’m sure you miss his company. I understand you might still be busy with staying on top of everything. Considering this and ensuring continuity with the YOUR COMPANY evaluation, please let me know if there is anyone I should involve.