1. Notification: SMARTe sends an email or notification to the account owner.
Example: Joe, a past champion from PAST COMPANY, has joined NEW COMPANY.
Reach out using the "Past Champion > Joined ICP Account" sequence.
Past Relationship/ POC Details
2. Automated Sequence that will be created in your Sales Engagement Tool.
Step 1 | Day 1 | Email
Subject: Celebrations for You, {First Name}!
Hey {First Name}
Big congratulations on securing your new position! While we do miss your presence at PAST COMPANY, there's no doubt that COMPANY is overjoyed to welcome you to their team. Best wishes on this exciting new chapter!
Step 2 | Day 16 | Email:
Subject: [Customized based on user’s familiarity with SMARTe]
Hi {First Name},
Noticed your strong familiarity with SMARTe during your time at PAST COMPANY. Would you be willing to share your insights and experiences with us? Your expertise would be incredibly valuable!
Step 3 | Day 17 | Email:
Suggested Framework: [Humorous GIF or Meme]
Wondering if SMARTe could also be of help at NEW COMPANY? [Include a personalized reference to how your company helps a similar company]
Step 4 | Day 25 | Email:
Subject: Elevating Opportunities with SMARTe at {New Company}
- Introduction: Wondering if you've encountered challenges similar to what PAST COMPANY faced before adopting SMARTe.
- Problem Statement: The demand for generating opportunities persists even in challenging market conditions. Achieving more with limited resources is the new norm.
- Solution: Transforming job transitions into revenue.
- Call to Action: Can I send you the relevant material to explore how SMARTe can make a significant impact?
Step 5 | Day 26 | Call
Step 6 | Day 27 | LinkedIn Follow or Connect
Step 7 | Day 30 | Email:
Subject: Seeking Your Insight, {First Name}, on SMARTe
Hi {First Name},
I was wondering if you've had a chance to consider SMARTe lately. I'd greatly appreciate any insights you could share, such as how SMARTe might align with NEW COMPANY's 2024 objectives. Perhaps you could facilitate an introduction to [insert decision maker's name], who seems to lead DEPARTMENT? Even feedback on my outreach would be invaluable. Your thoughts mean a lot to me. Thanks!
Step 8 | Day 31 | LinkedIn Interact with Post
Step 9 | Day 33 | Call
Step 10 | Day 35 | Email:
Subject: Exploring Ways We Can Assist
Understandably, your new role must be keeping you quite busy. Just reaching out to see if [your value proposition] aligns with your current needs and if there's an opportunity for us to assist. If it's not the right time or there's no interest, please feel free to let me know. Appreciate your time!
Step 11 | Day 38 | Call
Step 12 | Day 40 | Email:
Suggested Framework for a Value Add Email:
- Subject, Opener Statement
- Problem Statement
- Give Value, i.e., expert advice
- Share supporting content piece
- Conversation-provoking questions
Example:
Subject: Elevating [Relevant Topic] - Insights Inside!
- Opener Statement: Hi [Recipient's Name],
I hope this email finds you well. I wanted to reach out and share some valuable insights that could make a meaningful impact on [specific aspect related to the recipient's industry or role].
- Problem Statement: In today's [industry/challenging environment], we often encounter [highlight a common challenge or pain point]. Many professionals like yourself have expressed the need for [solution or improvement].
- Give Value, i.e., Expert Advice: Considering your expertise in [relevant field], I thought you might find value in exploring [share a brief but impactful piece of advice or a solution]. One effective approach is to [briefly describe the recommended strategy or tactic].
- Share Supporting Content Piece: To delve deeper into this, I've attached/link [supporting content piece, e.g., an article, whitepaper, or case study]. It provides a more comprehensive understanding of [topic] and how others have successfully navigated similar challenges.
- Conversation-Provoking Questions: I'd love to hear your thoughts on this. Do you think [your expert advice] could be applicable in your current projects? Are there specific challenges you're facing where this approach might be beneficial? I'm curious!
Step 13 | Day 41 | LinkedIn Interact with Post
Step 14 | Day 50 | Email:
Subject: A Quick Check-In and Some Resources for You
Hey {First Name},
I wanted to touch base and make sure I haven't overstepped any boundaries. Given our previous connection during your time at {Past Company}, I thought it was worth reaching out. If now isn't the best time to connect, no worries at all. I hope I haven't jeopardized our rapport. I'm leaving you with [add helpful company resources]. Feel free to reach out if you ever need assistance, whether it's SMARTe related or not.
Take care and best wishes,
This comprehensive outreach strategy aims to maintain a thoughtful and strategic approach, keeping the lines of communication open while providing value at each touchpoint.
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