Marketing Automation Software
Get a clear understanding of the best marketing automation software. We explore market trends, customer adoption, and industry usage of marketing automation tools. See how marketing automation platforms serve different industries, company sizes, and regions. This page provides the insights you need to make informed decisions in a rapidly evolving market.
Technologies Tracked
Companies Tracked
Top 5 Marketing Automation Software Technologies
Over 2,709 companies are using marketing automation tools. Iterable leads with 589 users, followed by ClickDimensions (536), RD Station Marketing (477), Encharge (340), and Clientify (186). These marketing automation platforms help businesses streamline marketing processes, enhance customer engagement, and drive growth.
Marketing Automation Software Firmographics
Here is a breakdown of marketing automation software customers by firmographic data, including industry, company size, and region. This data provides insights into how marketing automation tools are adopted across various sectors and regions.
Marketing Automation Software Customers by Industry
Marketing automation software is widely used across key industries. Technology, Telecom, Information, and Media Services leads with 797 users, followed by Manufacturing (507 users) and Educational Services (284 users). Finance and Insurance Services has 216 users, while Consumer Services follows with 191 customers. These industries rely on marketing automation tools to streamline marketing processes, enhance customer engagement, and drive business growth.
Distribution of Customers of Marketing Automation Software by Company Size
Marketing automation software is used across businesses of all sizes. The largest group is 51 to 200 employees (633 users), followed by 11 to 50 employees (578 users). Small businesses with 1 to 10 employees have 208 users, while those with 201 to 500 employees total 321 users. Companies with 501 to 1,000 employees have 220 users, and those with 1,001 to 5,000 employees have 335 users. Businesses with 5,001 to 10,000 employees account for 91 users, while companies with 10,001+ employees have 309 users.
Distribution of Customers of Marketing Automation Software by Geography
Marketing automation software is widely adopted across the globe. North America leads with 946 users, followed by EMEA with 830 users. The LATAM region has 636 users, while APAC accounts for 297 users. These numbers reflect the growing global demand for marketing automation tools, supporting businesses in diverse regions and industries.
