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HCL Unica is an enterprise-grade marketing automation solution built for large-scale customer engagement. It offers omnichannel campaign management, segmentation, personalization, and advanced analytics to drive marketing success. With AI-driven automation and deep CRM integration, Unica enables businesses to deliver tailored experiences across email, SMS, social media, and web channels. It is ideal for industries needing high-level marketing orchestration.
Best Alternatives and Competitors of HCL Unica
Top alternatives and competitors to HCL Unica include Iterable (589), ClickDimensions (536), RD Station Marketing (477), Encharge (340), and Clientify (186). These Marketing Automation Software tools are trusted for their flexibility, advanced features, and ease of use. Here is the comparison bar for the top 10 competitors of Marketing Automation Software.
Customers of HCL Unica
Over 64 companies are using HCL Unica for their Marketing Automation Software needs. These top companies using HCL Unica rely on its powerful features to manage Marketing Automation Software requirements and boost operational efficiency.
HCL Unica Customers by Industry, Size, and Location
Here is a breakdown of HCL Unica customers by firmographic data, including industry, company size, revenue, and region. This data provides insights into how HCL Unica is adopted across various sectors and locations.
HCL Unica Customers by Industry
HCL Unica is widely adopted across various industries. The top sectors include Business Services (27 companies), Finance and Insurance Services (16 companies), Technology; Telecom; Information and Media Services (11 companies), Retail Trade (5 companies), and Hospital and Health Care (2 companies).
HCL Unica Customers by Employee Size
Over 64 companies are using HCL Unica for their Marketing Automation Software needs. These top companies using HCL Unica rely on its powerful features to manage Marketing Automation Software requirements and boost operational efficiency.
Customers of HCL Unica by Geography
HCL Unica is widely adopted across regions, with 29 companies in EMEA, 21 companies in North America, 14 companies in APAC, and 0 companies in LATAM, along with some users in other regions. This distribution shows strong demand for HCL Unica in Marketing Automation Software category.
Customers of HCL Unica by Revenue
HCL Unica serves businesses across multiple revenue groups. The largest group is in the $50M - $100M range (42 companies), followed by the $10M - $50M range (36 companies). Smaller groups include users in the $1M - $10M range (8 companies) and the $100M - $250M range (1 company).
Who are the top competitors of HCL Unica?
The top competitors of HCL Unica include Iterable (589 users), ClickDimensions (536 users), RD Station Marketing (477 users), Encharge (340 users), and Clientify (186 users). These platforms provide businesses with powerful marketing automation solutions for effective campaign management and customer outreach.
What is HCL Unica customer distribution by company size?
HCL Unica serves businesses of different sizes. The largest group is in the 10,001+ employees range (36 companies), followed by the 1,001-5,000 employees range (12 companies), and the 5,001-10,000 employees range (7 companies). Smaller groups include businesses with 201-500 employees (3 companies) and 501-1,000 employees (1 company).
What is HCL Unica market share in 2025
HCL Unica serves 64 enterprises in 2025, cementing its position in enterprise-grade marketing automation. It specializes in AI-driven campaign orchestration, customer analytics, and omnichannel marketing. Large organizations rely on Unica for scalable and data-driven marketing automation.
Which countries use HCL Unica the most?
HCL Unica has a balanced global presence, with 29 companies in EMEA, 21 in North America, and 14 in APAC. Its advanced campaign orchestration and customer analytics make it popular among large enterprises. However, its presence in LATAM is minimal, indicating room for expansion.
What are the top industries using HCL Unica?
HCL Unica is widely used in Business Services (27 companies), Finance and Insurance (16 companies), and Technology, Telecom, and Media (11 companies). Other adopters include Retail Trade (5 companies) and Healthcare (2 companies). Its enterprise-level marketing automation makes it a key choice for large businesses.