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HCL Unica is an enterprise-grade marketing automation solution built for large-scale customer engagement. It offers omnichannel campaign management, segmentation, personalization, and advanced analytics to drive marketing success. With AI-driven automation and deep CRM integration, Unica enables businesses to deliver tailored experiences across email, SMS, social media, and web channels. It is ideal for industries needing high-level marketing orchestration.

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Best Alternatives and Competitors of HCL Unica

Top alternatives and competitors to HCL Unica include Iterable (589), ClickDimensions (536), RD Station Marketing (477), Encharge (340), and Clientify (186). These Marketing Automation Software tools are trusted for their flexibility, advanced features, and ease of use. Here is the comparison bar for the top 10 competitors of Marketing Automation Software.

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Customers of HCL Unica

Over 64 companies are using HCL Unica for their Marketing Automation Software needs. These top companies using HCL Unica rely on its powerful features to manage Marketing Automation Software requirements and boost operational efficiency.

cUSTOMERS
emPLOYEE rANGE
hEADQUARTERS
iNDUSTRY
lINKS
10,001+
Docklands, Victoria, Australia
Finance and Insurance Services
10,001+
Mumbai, Maharashtra, India
Finance and Insurance Services
10,001+
Columbia, Maryland, United States
Business Services
10,001+
Tel Aviv, Israel
Finance and Insurance Services
10,001+
Mumbai, Maharashtra, India
Finance and Insurance Services
10,001+
Kobenhavn, Hovedstaden, Denmark
Hospital and Health Care
10,001+
Hatfield, England, United Kingdom
Technology, Telecom, Information and Media Services
10,001+
Levallois-Perret, Ile-De-France, France
Finance and Insurance Services
10,001+
Dublin, Ireland
Business Services
10,001+
Mumbai, Maharashtra, India
Business Services
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HCL Unica Customers by Industry, Size, and Location

Here is a breakdown of HCL Unica customers by firmographic data, including industry, company size, revenue, and region. This data provides insights into how HCL Unica is adopted across various sectors and locations.

HCL Unica Customers by Industry

HCL Unica is widely adopted across various industries. The top sectors include Business Services (27 companies), Finance and Insurance Services (16 companies), Technology; Telecom; Information and Media Services (11 companies), Retail Trade (5 companies), and Hospital and Health Care (2 companies).

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HCL Unica Customers by Employee Size

Over 64 companies are using HCL Unica for their Marketing Automation Software needs. These top companies using HCL Unica rely on its powerful features to manage Marketing Automation Software requirements and boost operational efficiency.

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Customers of HCL Unica by Geography

HCL Unica is widely adopted across regions, with 29 companies in EMEA, 21 companies in North America, 14 companies in APAC, and 0 companies in LATAM, along with some users in other regions. This distribution shows strong demand for HCL Unica in Marketing Automation Software category.

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Customers of HCL Unica by Revenue

HCL Unica serves businesses across multiple revenue groups. The largest group is in the $50M - $100M range (42 companies), followed by the $10M - $50M range (36 companies). Smaller groups include users in the $1M - $10M range (8 companies) and the $100M - $250M range (1 company).

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Frequently Asked Questions

Who are the top competitors of HCL Unica?

What is HCL Unica customer distribution by company size?

What is HCL Unica market share in 2025

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What are the top industries using HCL Unica?