The 11 Best AI Sales Tools Every B2B Team Should Be Using

AI is now a competitive edge in B2B sales. Sales teams face many challenges. They waste time on manual tasks. Leads may be poor quality. Response rates can be low. Pipelines are often unpredictable.

Not every so-called AI sales tool delivers results. Many promise more than they offer. We cut through the noise and focus on value.

This guide features the 11 best AI sales tools for B2B teams. These tools help build targeted prospect lists. They help you write effective outreach emails. They improve sales forecasting accuracy. They also boost productivity.

Whether you lead a team or work as an individual, these tools let you sell smarter and close deals faster. They are trusted solutions for sales automation and AI for sales teams.

Let's find out the 11 best AI sales tools in 2025.

Best AI Sales Tools In 2025

1. SMARTe Copilot

Best for: AI-powered B2B data, prospecting signals, and sales automation

SMARTe Copilot is your AI assistant for smarter selling—designed to eliminate admin work and surface real-time sales opportunities. With over 20 years of expertise in global data accuracy and compliance, it empowers teams with trusted contact data, enriched signals, and automated workflows that drive results.

Key Features:

• Access to 250M+ contacts and 64M+ companies
• Advanced firmographic and technographic filters
• Real-time buying signals (job changes, funding, tech installs, etc.)
• AI agents that identify buying groups and personalize outreach
• 70% mobile coverage in North America
• Native integrations with Salesforce, Slack, and email
• Global compliance: SOC 2 Type II, GDPR, CCPA

Use Cases:

• Save 20% of prospecting time with precision targeting
• Expand pipeline with AI-personalized outreach
• Improve cold calling success by bypassing gatekeepers
• Sync real-time data and signals directly into your sales stack
• Boost forecast accuracy with enriched, validated data

Pricing

• Free Plan: $0 per month with basic features ‍
• Pro Plan: $25 per user per month with advanced tools ‍
• Enterprise Plan: Custom pricing available upon request or demo booking

2. Overloop AI

Best for: Multi-channel sales outreach automation

Overloop AI automates outreach with hyper-personalized messaging across multiple channels. It creates tailored campaigns at scale while ensuring compliance. The tool supports email and other digital channels to enhance prospect engagement. Its interface is clear and user-friendly. Overloop AI focuses on maintaining relevance in every message. The platform meets compliance standards without sacrificing personalization.

Key Features:

• Personalized email generation
• Multi-channel campaign builder
• Email finder and enrichment
• Deliverability tools
• CRM integrations

Pricing: Credit-based plans; demo required to access custom pricing.

3. Salesforce Sales Cloud

Best for: AI-driven CRM workflows

Salesforce integrates AI into every stage of the sales pipeline with Einstein Copilot. It uses CRM data to deliver personalized deal insights. It provides clear email suggestions and reliable email follow-up reminders. The tool aims to enhance sales efficiency and guide decision-making.

Key Features:

• Einstein AI for lead scoring and deal insights
• Cold email generation
• Forecasting and pipeline analysis
• Real-time coaching
• Task automation

Pricing:

• Starter: $25/user/month
• Pro: $100
• Enterprise: $165
• Unlimited: $300
• Einstein 1 Sales: $500

4. Fireflies.ai

Best for: Automated meeting transcription and notes

Fireflies.ai records and transcribes your sales calls. It converts spoken conversations into clear text. The platform creates concise summaries for each meeting. This lets sales development reps focus on discussions instead of note-taking. The automated transcriptions help ensure accurate follow-ups. The tool works with popular video conferencing platforms. It integrates with CRM systems to simplify workflow and documentation.

Key Features:

• Real-time call transcription
• Meeting summaries
• CRM sync for notes
• Sales coaching features
• Call insights and analysis

Pricing:

• Free: Basic features and limited storage
• Pro: $10/user/month
• Business: $19
• Enterprise: $39

5. Gong.io

Best for: Sales coaching and conversation analysis

Gong captures and analyzes your sales conversations. It detects patterns that can boost performance. Sales leaders use its data-backed insights for effective coaching. The tool offers clear visibility into the sales pipeline. It helps identify opportunities for improvement and informs strategic decisions.

Key Features:

• AI insights from recorded calls
• Objection and keyword tracking
• Sales playbook suggestions
• Forecasting based on real deal activity
• Competitive intelligence

Pricing: Custom pricing upon request.

6. Crystal

Best for: Personality-based sales messaging

Crystal is a tool that helps sales professionals communicate more effectively by providing personality insights. It analyzes publicly available information to create DISC personality profiles for prospects. This allows salespeople to tailor their emails and calls to match each prospect's communication style. Crystal integrates with platforms like Salesforce and HubSpot, making it easy to access personality data within existing workflows. By understanding a prospect's personality, sales teams can build stronger relationships and improve their chances of closing deals.

Key Features:

• Personality prediction using AI
• Communication do’s and don’ts
• AI writing assistant
• Chrome extension for in-browser insights

Pricing:

• Free: 5 profile credits
• Premium: $49/month
• Business & Enrichment: Custom pricing

7. Lavender

Best for: Writing and optimizing sales emails

Lavender is an AI email assistant built for sales teams. It offers real-time suggestions to improve your cold emails, helping with tone, clarity, and personalization. Each email gets a score based on how likely it is to get a reply. Lavender also tracks team performance so everyone can write better and boost reply rates over time.

Key Features:

• AI suggestions and readability scoring
• Personalization tips and coaching
• Team-wide analytics
• Gmail, Outlook, and CRM integrations

Pricing:

• Free: 5 emails/month
• Starter: $27/month
• Pro: $45/month
• Team: Custom pricing

8. HubSpot Sales Hub

Best for: Predictive lead scoring

HubSpot uses AI to score leads so sales teams can focus on the best opportunities. It analyzes behavior, buying signals, and demographic data to automatically rank contacts. Each lead gets a “Likelihood to Close” score that predicts how likely they are to convert in the next 90 days. Leads are grouped into four levels—Very High, High, Medium, or Low—so reps know who to prioritize. This removes guesswork, saves time, and helps teams close more deals with less effort.

Key Features:

• Customizable scoring models
• Sales automation and alerts
• CRM with AI integrations
• Email sequence generation

Pricing:

• Free CRM: Basic sales tools
• Starter: $15/seat/month
• Professional: $90
• Enterprise: $150

9. Copy.ai

Best for: Fast content creation for sales reps

Copy.ai is an AI-powered writing assistant built for modern sales teams. It helps reps create personalized emails, LinkedIn messages, and social media content in seconds. With built-in templates and automated workflows, you can speed up content creation without losing quality. It’s especially useful for outbound teams looking to scale outreach while keeping messages relevant and engaging.

Key Features:

• Email, LinkedIn, and blog generators
• Content repurposing tools
• AI brainstorming assistant

Pricing:

• Free: 1 seat, 2,000 words
• Starter: $36/month
• Advanced: $186/month (5 seats)
• Enterprise: Custom quote

10. InsightSquared

Best for: Sales forecasting and pipeline analysis

InsightSquared is a revenue intelligence platform designed for sales leaders who want clear, accurate data. It uses AI to track pipeline health, deal movement, and forecasting accuracy. With over 350 built-in reports, it helps teams make smarter decisions without digging through spreadsheets. You get real-time visibility into what’s working, what’s not, and where to focus next.

Key Features:

• Predictive forecasting
• Opportunity health tracking
• Coaching and pipeline review tools
• Automated report generation

Pricing: Contact the sales team for a custom quote.

11. Cirrus Insight

Best for: AI-powered meeting prep

Cirrus Insight’s Meeting AI helps sales reps show up to meetings fully prepared. It pulls relevant prospect details from emails, calendars, and CRMs. You get quick insights without the need for manual research. This includes company info, past conversations, and recent activity. It’s useful for saving time and personalizing your pitch in real time.

Key Features:

• Pre-meeting account insights
• Contact enrichment
• Google Calendar integration
• AI chatbot for meeting planning

Pricing: Book a demo for personalized pricing.

Conclusion

AI is changing the way B2B sales teams work. It helps you sell smarter, save time, and focus on what matters most—closing deals. In this list, we covered 11 AI sales tools that solve real problems, from writing emails and finding leads to improving pipeline visibility.

Each tool brings something unique. Some help with prospecting. Others improve follow-ups or forecast revenue more accurately. The goal is the same: less manual work, more selling time.

Explore the tools that fit your team best. With the right AI support, you can move faster, work smarter, and hit your sales goals with confidence.