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Finding the right B2B data provider or data vendor can help you reach your sales and marketing goals. Businesses need accurate and reliable data to find leads, run account-based marketing (ABM), and connect with the right people. A good data provider gives you contact details, company info, technology used, and intent data to help grow your sales.

This article shares 17 top B2B data providers and data vendors. It explains their features, prices, pros, and cons. Whether you need global data, industry-specific info, or advanced filters, this list will help you choose the best one.

B2B Data Providers and Vendors for Effective Prospecting

Below are 17 best B2B data vendors and providers to help optimize your prospecting and secure high-quality B2B data for success.

1. SMARTe

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SMARTe provides accurate and compliant B2B contact data. It offers 229M+ verified global contacts with advanced filtering options. The platform focuses on technographics, firmographics, and CRM integration, making it a preferred choice for sales and marketing teams worldwide. SMARTe’s real-time updates and 50% lower pricing than competitors make it an affordable, high-quality option.

Pros

  • Accurate and updated global data with real-time verification.
  • Affordable pricing plans, 50% cheaper than most competitors.
  • Advanced filters for company size, industry, and technology usage.
  • Seamless CRM integrations for easy data management.
  • Fully compliant with GDPR, CCPA, and other global standards.

Cons

  • UI could be more intuitive for first-time users.

Pricing

  • Free Plan: 10 credits/month.
  • Pro: $25/license/month.
  • Enterprise: $15,000/year.

Listen to this insightful overview of the best B2B data providers below and discover how they can boost your sales and marketing efforts:

2. Cognism

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Cognism specializes in mobile numbers and targeting based on intent. Their DiamondData technology ensures high precision. This makes Cognism a top choice for global prospecting and sales growth.

Pros

  • Good data accuracy with DiamondData verification.
  • Excellent mobile phone data for global decision-makers.
  • Integration with major CRM and sales tools like Salesforce.
  • Strong coverage for both US and international markets.

Cons

  • Expensive for startups and smaller teams.
  • Limited support for markets outside English-speaking regions.

Pricing

  • Custom pricing based on business requirements.

3. ZoomInfo

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ZoomInfo is a leader in B2B data, offering a large contact database, intent data, and tools for account-based marketing. It’s perfect for businesses that want to grow their sales pipelines and improve lead qualification.

Pros

  • Comprehensive database with high data accuracy.
  • Advanced features for intent-based marketing and lead enrichment.
  • Integrates seamlessly with marketing automation tools.
  • Offers workflow automation for sales acceleration.

Cons

  • High pricing tiers make it less accessible to small businesses.
  • The steep learning curve for first-time users.

Pricing

  • Tiered pricing based on features and team size.

4. Seamless.AI

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Seamless.AI is a tool that uses artificial intelligence to find real-time data. It helps users get accurate emails and phone numbers. It also has features that allow users to personalize emails, making outreach more successful.

Pros

  • Easy-to-use Chrome extension for real-time data searches.
  • Provides verified email lists and phone contact information.
  • Flexible pricing plans for SMBs and enterprises alike.
  • AI-powered accuracy ensures reliable data.

Cons

  • Fewer features compared to larger platforms like ZoomInfo.
  • Limited data for niche industries.

Pricing

  • Free plan available
  • paid plans start at $99/month.

5. Clearbit

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Clearbit helps businesses get real-time data to improve how they find and target the right customers. It’s often used by marketing teams to score leads better and make account-based marketing (ABM) strategies more effective.

Pros

  • Real-time data enrichment enhances lead quality.
  • Easy integration with CRM and sales tools like Salesforce.
  • Perfect for ABM strategies with customizable data filters.
  • Affordable for small and mid-sized businesses.

Cons

  • Database size is smaller than major competitors.
  • Limited lead generation capabilities.

Pricing

  • Free and business plans available; custom pricing upon request.

6. Adapt

Adapt is a tool that helps businesses find B2B data for specific industries. It’s easy to use and has a strong database to help with lead generation and account-based strategies.

Pros

  • Detailed data for specific industries and verticals.
  • Supports both SMBs and enterprises with scalable pricing.
  • Excellent CRM integration for seamless data export.
  • Frequent updates ensure accuracy and relevance.

Cons

  • Limited technographic insights compared to top providers.
  • Slight delays in updating global contact data.

Pricing

  • Custom pricing based on requirements.

7. Ampliz

Ampliz excels in providing healthcare data and has a strong presence in the APAC region. It’s perfect for companies targeting healthcare professionals, offering verified contacts and segmentation tools.

Pros

  • Comprehensive database of verified healthcare contacts.
  • Strong presence in Asia-Pacific markets.
  • Flexible filters for accurate targeting.
  • Affordable options for small businesses.

Cons

  • Limited data for non-healthcare industries.
  • Fewer integrations with global CRMs.

Pricing

  • Custom pricing available based on data volume.

8. LeadIQ

LeadIQ is an intuitive tool for sales teams, offering features like real-time contact discovery and workflow management. It simplifies prospecting with automated tools and integrations.

Pros

  • Automates workflows for faster lead generation.
  • Tracks sales triggers to identify new opportunities.
  • Highly rated for ease of use among sales teams.
  • Affordable pricing plans for startups and small teams.

Cons

  • Limited international coverage.
  • Fewer advanced filters for firmographic data.

Pricing

  • Offers Free, Starter, and Enterprise plans.

9. Kaspr

Kaspr specializes in extracting contact data from LinkedIn, making it ideal for businesses focused on social selling. It automates workflows and provides GDPR-compliant data.

Pros

  • Excellent for LinkedIn prospecting and outreach.
  • Automated workflows simplify follow-ups.
  • Fully GDPR-compliant contact information.
  • Affordable pricing plans for individual users.

Cons

  • Relies heavily on LinkedIn’s ecosystem.
  • Limited features for advanced ABM strategies.

Pricing

  • Starts at €45/month per user.

10. Demandbase

Demandbase is a tool that combines B2B data with account-based marketing tools. It offers solutions for big businesses. The AI-powered platform helps find the most valuable accounts. It also makes it easier to reach out to those accounts.

Pros

  • Advanced AI-driven insights for targeting high-value accounts.
  • Strong integration with ABM platforms and CRMs.
  • Detailed intent data improves campaign relevance.
  • Customization options for enterprise users.

Cons

  • High pricing tiers limit accessibility for smaller businesses.
  • Steep learning curve for non-technical users.

Pricing

  • Custom pricing based on features and scale.

11. Uplead

Uplead is popular for its 95% data accuracy and easy-to-use interface. It offers technographic insights and supports email validation to reduce bounce rates in outreach campaigns.

Pros

  • Technographic filters to help you refine your prospecting list.
  • Accurate and verified data ensures successful campaigns.
  • User-friendly interface for quick data exports.
  • Affordable pricing for SMBs.

Cons

  • Smaller database compared to tools like ZoomInfo.
  • Limited customer support for lower-tier plans.

Pricing

  • Plans start at $99/month.

12. RocketReach

RocketReach is a B2B data tool that helps with email discovery and outreach. It has a large b2b contact database and an easy-to-use interface. Teams can use it to find verified contact details for prospects in many industries.

Pros

  • Extensive database covering multiple industries and roles.
  • Verified emails and phone numbers for improved outreach success.
  • Integrates with popular CRM and email marketing tools.
  • Affordable pricing plans for small businesses and freelancers.

Cons

  • Limited advanced targeting options like firmographics and technographics.
  • Data accuracy can vary for niche industries.

Pricing

  • Starter Plan: $48/month
  • Enterprise: Custom pricing based on requirements.

13. Datanyze

Datanyze is ideal for businesses looking for technographic data to fuel their lead generation efforts. It specializes in identifying prospects based on the technology stacks they use, making it a go-to for SaaS companies.

Pros

  • Detailed technographic insights for targeted outreach.
  • Chrome extension for real-time contact discovery.
  • Affordable pricing compared to larger platforms.
  • Regularly updated database ensures data accuracy.

Cons

  • Smaller database compared to competitors like ZoomInfo.
  • Limited features for ABM or intent-based targeting.

Pricing

  • Plans start at $21/month per user.

14. Lusha

Lusha is a popular B2B data provider that integrates with LinkedIn, making it perfect for sales reps and recruiters. Its focus on accuracy and simplicity has made it a favorite among small and medium-sized businesses.

Pros

  • Easy-to-use LinkedIn extension for quick data extraction.
  • High accuracy for contact details, especially emails.
  • GDPR-compliant data ensures ethical prospecting.
  • Affordable plans for individuals and teams.

Cons

  • Limited features for technographics or ABM.
  • Smaller database compared to enterprise-level tools.

Pricing

  • Free plan available.
  • Paid plans start at $36/month per user.

15. Apollo.io

Apollo.io offers an all-in-one solution for B2B prospecting with features like contact discovery, email sequencing, and CRM integration. It’s an excellent choice for businesses seeking a cost-effective tool with robust capabilities.

Pros

  • Combines contact discovery with email outreach tools.
  • Easy integration with popular CRM systems.
  • Comprehensive filters for firmographics and technographics.
  • Affordable pricing for startups and small teams.

Cons

  • Customer support could be more responsive.
  • Lacks detailed intent data compared to competitors.

Pricing

  • Free plan available.
  • Paid plans start at $49/month per user.

16. InfoClutch

InfoClutch is known for its industry-specific B2B databases, catering to a wide range of verticals. It offers tailored solutions for companies looking for niche markets or detailed technographics.

Pros

  • Industry-specific databases for targeted campaigns.
  • High accuracy rates with frequent data updates.
  • Customizable data sets for niche markets.
  • Strong focus on technographics for SaaS companies.

Cons

  • Lacks advanced integrations with ABM platforms.
  • Limited user interface compared to newer tools.

Pricing

  • Custom pricing based on data volume and requirements.

17. 6sense  

6sense is a top B2B data provider and data vendor that helps businesses find the right prospects using intent data and advanced tools. It focuses on account-based marketing (ABM) by analyzing buying signals and providing insights to target accounts more effectively. With 6sense, businesses can prioritize leads, target ready-to-buy accounts, and increase sales success.

Pros  

  • Finds ready-to-buy accounts with intent data.
  • Helps sales teams focus on the best leads.
  • Works well with other marketing and sales tools.
  • Great for account-based marketing (ABM).

Cons

  • Can be expensive for small businesses.
  • Takes time to learn for new users.
  • Best suited for larger teams with more resources.

Pricing

  • 6sense offers customized pricing based on your business size and needs.

Conclusion

Choosing the right B2B data vendors depends on what you need, your budget, and your industry. Popular tools like SMARTe, ZoomInfo, and Clearbit are accurate, affordable, and easy to use. If you work in a specific area like healthcare or technology, tools like Ampliz and InfoClutch may be a better fit.

Before picking one, think about the size of your market, the tools you need it to work with, and how detailed the data should be. The right provider can make sales and marketing easier, give better results, and save you money.

Robin Ittycheria

Robin is SMARTe's Head of Products. He is passionate about translating data insights into actionable contact data.

Prospect on any site or LinkedIn using SMARTe

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All your questions, answered.

What types of data do B2B data providers offer?

B2B data providers offer a range of data types, including firmographic data, technographic data, and intent data to support businesses in their outreach and prospecting efforts. Some of the best data service providers also offer data acquisition solutions B2B, such as market data vendors that provide comprehensive information about businesses and industries. Whether you're looking for vendor data, B2B customer data platforms, or B2B database providers, selecting the right data services company ensures you have access to accurate and compliant data to drive your business growth.

How do I choose the right B2B data vendors for my business needs?

Choosing the right B2B data vendor depends on your specific needs, such as the type of data you require, your target market, and the quality of service. Whether you're looking for a global data provider service or a B2B customer data platform, ensure the data vendor offers access to verified, actionable data. B2B vendors like market data providers or database marketing companies can provide insights for improved lead qualification and account-based marketing strategies.

What are the benefits of using B2B data solutions for lead generation?

Using B2B data solutions helps businesses target the right prospects with accurate and reliable information. Top B2B data providers offer valuable insights into firmographic and technographic data, allowing sales teams to improve their outreach efforts. By leveraging market data providers and B2B database providers, companies can gain access to global data provider services and better understand customer behavior. This leads to more effective account-based marketing and higher conversion rates. Whether you're looking for data acquisition solutions B2B or B2B vendors for database marketing, having the right data ensures you reach the right people with the right message.

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