Best 6sense Competitors and Alternatives for 2024

Are you looking for a better way to find and connect with potential customers? 6sense is a popular tool, but it's not the only option out there. In this guide, we'll explore some great alternatives that might work even better for your sales team.

Let's dive in and find the perfect fit for your sales needs!

What is 6sense?

6sense Revenue AI is an Account-Based Marketing (ABM) platform that helps businesses target and engage potential customers better. It uses AI to analyze data and provide insights into buyer behavior.  

With 6sense Revenue AI, companies can spot which accounts are interested in their products through intent data. The platform also offers data enrichment, adding more details to customer profiles.  

6sense helps marketing teams create personalized campaigns and lets sales teams focus on promising leads. It predicts where customers are in their buying journey, allowing for timely outreach. By combining ABM strategies, intent data, and predictive analytics, 6sense aims to make sales easier, improve marketing, and help businesses grow their revenue.

Now, let's look at some other tools that offer similar or even better features.

Top 6sense Competitors and Alternatives for 2024

1. SMARTe

SMARTe is a sales intelligence tool that helps sales teams find and understand potential customers. It provides a vast database of global contacts and companies, along with features to help you target the right prospects. SMARTe uses advanced technology to keep its data up-to-date and accurate.

Key features:

• Global contact database: SMARTe gives you access to over 226 million contacts worldwide. You can use search filters to find the right people to contact.
• ‍Company targeting: SMARTe helps you find companies that match your ideal customer profile. You can filter companies by size, location, and other important factors. ‍
• Tech stack insights: SMARTe is well-known technographic data provider. This can help you tailor your sales pitch. ‍
• Integration with other tools: SMARTe works well with other sales and marketing tools you might be using. ‍
• Cost-effective: SMARTe offers similar features to other tools but at a lower price. It's about 50% cheaper than many alternatives.

2. Demandbase

Demandbase is a tool that focuses on account-based marketing (ABM). This means it helps you target specific companies that are most likely to become your customers. Demandbase uses AI to find these companies and help you create marketing campaigns for them.

Key features:

• ABM platform: Demandbase helps you create targeted marketing campaigns for specific companies. ‍
• Intent data: It shows you when companies are interested in your type of product. ‍
• Advertising tools: Demandbase can help you show ads to your target companies. ‍
• AI insights: It uses AI to help you understand and predict customer behavior. ‍
• Customer data platform: Demandbase helps you organize and use all your customer data.

3. Terminus

Terminus is a tool that helps businesses find and talk to other businesses that might want to buy their products. It's a 6sense competitor but has its own special features. Terminus focuses on reaching out to important companies in many different ways, like through email, online ads, and social media.

Key features:

• Multi-channel campaigns: Terminus helps you reach potential customers in different ways. You can use email, show ads on websites, and even use social media to talk to them. ‍
• Account targeting: The tool helps you find the right companies to focus on. It looks at which companies are most likely to buy from you. ‍
• Campaign reports: Terminus shows you how well your marketing is working. You can see which companies are interested and which messages are working best. ‍
• Account scoring: This feature helps you understand which companies are most important to focus on. It gives each company a score based on how likely they are to buy. ‍
• Intent data: Terminus can tell you when a company is showing interest in products like yours. This helps you know when to reach out to them. ‍
• Easy to use: The tool is designed to be simple, so marketing teams can learn to use it quickly.

4. Bombora

Bombora is an intent data provider that helps businesses find potential customers more easily. It works by collecting and analyzing information about what companies are searching for and reading online. This helps sales and marketing teams understand which companies are interested in their products or services.

Key features:

• Intent data: This shows you when companies are showing more interest than usual in topics related to your product. ‍
• Integration with other tools: Bombora works well with many other sales and marketing tools. ‍
• Custom audiences: You can create specific groups of companies to target based on their interests. ‍
• Privacy compliance: Bombora follows data privacy laws like GDPR and CCPA.

5. ZoomInfo

ZoomInfo is a sales intelligence and marketing platform. It provides businesses with detailed information about companies and contacts. It helps sales and marketing teams find, connect with, and engage potential customers more effectively.  

Key features:

• Large database: ZoomInfo has information on millions of companies and people. ‍
• Intent data: It tells you when companies are researching topics related to your product. ‍
• Tech insights: ZoomInfo shows you what technology a company is using. ‍
• Website visitor tracking: It can tell you which companies are visiting your website. ‍
• Sales automation: ZoomInfo has tools to help automate some of your sales tasks.

Check out: ZoomInfo Alternatives & Competitors

6. Clearbit

Clearbit is a tool that helps improve the data you already have about your customers and potential customers. It can add more information to your existing contact lists and help you find new potential customers.

Key features:

• Data enrichment: Clearbit adds more information to your existing customer data. ‍
• Visitor identification: It can tell you which companies are visiting your website. ‍
• Prospecting tools: Clearbit helps you find new potential customers. ‍
• Lead scoring: It helps you figure out which leads are most likely to become customers. ‍
• Advertising audiences: Clearbit can help you create targeted groups for your ads.

7. Cognism

Cognism is a tool that helps sales teams find and contact potential customers more easily. It provides accurate information about businesses, making it simpler to build a list of companies that might want to buy your product. The tool is easy to use and follows data protection laws. With Cognism, sales teams can work faster and smarter, focusing on the best prospects to increase their sales.

Key features:

• Verified phone numbers: Cognism checks phone numbers to make sure they're correct. ‍
• Diamond Data: This is a special set of contacts that Cognism has double-checked for accuracy. ‍
• Intent data: Cognism tells you when a company is showing interest in products like yours. ‍
• Global reach: It has information on companies in Europe, North America, and Asia-Pacific. ‍
• Easy to use: Cognism works well with other sales tools you might already use.

8. Apollo.io

Apollo.io is a tool that combines sales data with features to help you reach out to potential customers. It's designed to help sales teams find leads and contact them more efficiently.

Key features:

• Contact database: Apollo.io has a large list of people and companies you can contact. ‍
• Sales engagement tools: It includes features to help you email and call potential customers. ‍
• Chrome extension: You can use Apollo.io directly from your web browser. ‍
• Email sequencing: Apollo.io can help you send a series of emails automatically. ‍
• Meeting scheduler: It includes a tool to help you set up meetings with potential customers.

Check Out: Apollo.io Competitors and Alternatives

9. LinkedIn Sales Navigator

While it's a bit different from the other tools, LinkedIn Sales Navigator is very useful for B2B sales. It uses the vast network of professionals on LinkedIn to help you find and connect with potential customers.

Key features:

• Advanced search: You can search for specific types of people or companies on LinkedIn. ‍
• Lead recommendations: LinkedIn suggests potential customers based on your preferences. ‍
• InMail: You can send messages to LinkedIn users even if you're not connected. ‍
• CRM integration: Sales Navigator can work with your customer relationship management tool. ‍
• Real-time updates: You get alerts about changes at your target companies.

Key Features to Look for in a 6sense Alternative

When evaluating these tools, consider these key features:

• Data Quality and Coverage: Look for providers with high data accuracy and good coverage in your target markets. ‍
• Technographic Data: Understanding a prospect's tech stack can inform your sales approach. ‍
• Compliance: Ensure the tool is GDPR and CCPA compliant to avoid legal issues. ‍
• Integration Capabilities: The tool should work well with your existing CRM and sales stack. ‍
• Intent Data: Intent signals can help you identify accounts ready to buy. ‍
• User Interface: An intuitive interface can save time and increase adoption among your team. ‍
• Customer Support: Good customer support can be crucial, especially during implementation. ‍
• Pricing Model: Look for transparent pricing that aligns with your budget and expected ROI.

How to Choose the Right 6sense Competitors

Selecting the best tool for your team involves several steps:

1) Assess Your Needs

What are your primary goals? Improving data quality? Finding new leads? Understanding buyer intent?

2) Evaluate Your Current Process

Identify gaps in your current sales process that a new tool could fill.

3) Consider Your Team

Think about your team's size, technical skills, and willingness to adopt new tools.

4) Set a Budget

Determine how much you're willing to invest in a sales intelligence tool.

5) Try Before You Buy

Most providers offer free trials or demos. Take advantage of these to test the tool in your real-world scenario.

6) Get Team Feedback

Involve key team members in the decision process. Their buy-in will be crucial for successful implementation.

7) Check References

Reach out to other users or read case studies to understand real-world performance.

8) Plan for Implementation

Consider the time and resources needed to implement and train your team on the new tool.

Conclusion

While 6sense Revenue AI is a powerful platform, there are many alternatives that might better suit your specific needs.

The best tool is the one that aligns with your goals, integrates with your existing processes, and provides a clear return on investment. Take the time to evaluate your options, leverage free trials, and gather feedback from your team.