Having access to high-quality contact data isn't just a luxury. It's a necessity for sales teams aiming to stay competitive and exceed their targets. The right contact database providers can transform prospecting efforts. It can dramatically boost conversion rates.
In this guide, we will explore seven leading B2B data providers. You'll learn about their features, pricing, and unique selling points. This information will help you make an informed decision for your business.
What Is a B2B Contact Database?
Before we explore the providers, let's clarify what a B2B contact database is. We'll also discuss why it's important for your sales strategy.
A B2B contact database is a comprehensive collection of business information. It includes:
This wealth of information allows sales teams to target prospects precisely. It matches their ideal customer profile (ICP). This streamlines the prospecting process. It also increases the likelihood of successful engagements.
Why Your Business Needs a Robust B2B Contact Database
You need a B2B database for many reasons. Here are a few:
Accelerated Prospecting: Quickly identify and reach out to sales qualified leads. This significantly reduces time spent on manual research.
Improved Sales Intelligence: Gain insights into your target accounts' pain points. Understand their buying signals and decision-making processes.
Higher Conversion Rates: Focus on high-quality, verified targeted leads. You'll see a marked improvement in your conversion metrics.
Efficient Resource Allocation: Prioritize your efforts on accounts most likely to convert. This optimizes your team's time and energy.
Now, let's dive into our comprehensive review of the top B2B contact database providers for 2024.
Top 7 Best B2B Contact Database Providers
We've carefully selected the best B2B contact database providers to elevate your outreach efforts. This handpicked list showcases top solutions that can transform your prospecting and sales performance.
1. SMARTе
SMARTе is a powerful sales intelligence tool. It offers a comprehensive solution for B2B prospecting and data enrichment.
Key Features:
SMARTe has a global database with over 226 millioncontacts and 60 million companies. Data is verified each time you use it to ensure it stays fresh and accurate.
Get notifications when key contacts change jobs. In a fast-moving market with high turnover, this feature helps you adapt quickly and keep valuable relationships.
SMARTe is a leading technographic data provider. It track over 30,000 technologies worldwide. With 55+ data attributes, you can target accounts precisely, even those using competitor solutions.
Pros:
High data accuracy with frequent updates
User-friendly interface suitable for teams of all sizes
Robust integration capabilities with major CRM platforms
Competitive pricing compared to some enterprise solutions
Pricing:
Offers a free trial
Paid plans start at $25
Custom enterprise solutions available
Best For:
Sales teams seeking a balance of comprehensive data, advanced features, and value for money.
2. ZoomInfo SalesOS
Source: Zoominfo
ZoomInfo is a well-established name in the sales intelligence world. It's known for its comprehensive database and advanced features.
Key Features:
Extensive database with 70+ million direct dials and 174+ million email addresses
Sophisticated buyer intent data
Website visitor tracking and identification
Advanced company and contact search capabilities
Pros:
Robust integrations with major CRM and sales engagement platforms
Highly accurate and frequently updated data
Powerful intent data for identifying in-market buyers
Cons:
Higher price point compared to some competitors
Can be overwhelming for smaller teams or those new to sales intelligence tools
Pricing:
Custom pricing based on needs and team size. Generally, on the higher end of the spectrum.
Best For:
Large sales teams and enterprises requiring a comprehensive sales intelligence solution.
3. Apollo.io
Source: Apollo.io
Apollo.io distinguishes itself with its AI-powered approach to lead scoring and prospecting.
Key Features:
275+ million contact database
AI-driven lead scoring and recommendations
Chrome extension for easy data capture from LinkedIn and other sites
Built-in sales engagement tools
Pros:
User-friendly interface with intuitive workflows
Strong balance of data quality and affordability
Continuous AI-driven improvements to lead recommendations
Cons:
Some users report occasional data accuracy issues in certain industries
Advanced features may require a learning curve
Pricing:
Free plan available with limited features
Paid plans start at $49/user/month (annual billing)
Custom pricing for larger teams
Best For:
Growing sales teams looking for an all-in-one sales prospecting and engagement solution.
4. Clearbit
Source: Clearbit
Now part of HubSpot, Clearbit leverages AI and machine learning. It provides high-quality B2B data and enrichment services.
Key Features:
30+ million verified global contacts
AI-powered data enrichment and cleansing
Reveal tool for identifying anonymous website visitors
Extensive API capabilities for custom integrations
Pros:
Exceptional data accuracy and freshness
Strong focus on data compliance and privacy
Seamless integration with HubSpot and other major platforms
Cons:
Higher price point for advanced features
May be overkill for teams primarily seeking basic contact data
Pricing:
Free plan available with limited features
Paid plans range from $50 to $275/month
Custom pricing for enterprise needs
Best For:
Data-driven marketing and sales teams requiring deep insights and enrichment capabilities.
5. LeadIQ
Source: LeadIQ
LeadIQ focuses on streamlining the prospecting workflow. It offers efficient data capture and enrichment tools.
Key Features:
One-click prospecting from LinkedIn and other sites
Automatic enrichment of 40+ data points
Job change alerts for key accounts
Native integrations with popular CRMs and sales tools
Pros:
Extremely user-friendly with minimal learning curve
Helps maintain data accuracy within your CRM
Competitive pricing for small to medium-sized teams
Cons:
Database size may be smaller compared to some competitors
Limited advanced search and filtering options
Pricing:
Free plan available with basic features
Paid plans start at $39/user/month (annual billing)
Custom pricing for larger teams
Best For:
Sales teams looking to streamline their LinkedIn prospecting and data enrichment processes.
6. Lusha
Source: Lusha
Lusha has gained popularity for its easy-to-use Chrome extension. It focuses on data privacy and compliance.
Key Features:
Chrome extension for quick data capture
100+ million business profiles and 60+ million email addresses
GDPR and CCPA compliant data collection
API access for custom integrations
Pros:
Strong emphasis on data accuracy and compliance
User-friendly interface suitable for teams of all sizes
Flexible pricing options including a free tier
Cons:
Limited advanced search and filtering capabilities
Some users report inconsistent data quality in certain regions
Pricing:
Free plan available with limited monthly credits
Paid plans start at $29/user/month (annual billing)
Enterprise pricing available upon request
Best For:
Teams prioritizing ease of use and data compliance, particularly for LinkedIn prospecting.
7. Prospect IQ by Klenty
Source: Prospect IQ by Klenty
Prospect IQ has rapidly emerged as a frontrunner in the B2B data space. It offers an impressive combination of data quality and innovative features.
Key Features:
Vast database of 220+ million verified contacts
Unique "Waterfall Lead Enrichment" model leveraging multiple data sources
26+ advanced filters for precise targeting
LinkedIn Prospector Chrome extension for seamless data capture
Email and phone number verification tools
Pros:
High data accuracy due to multi-source verification
User-friendly interface suitable for both small teams and enterprise users
Flexible pricing model allowing you to pay only for the data you need
Cons:
Relatively newer player in the market compared to some competitors
May have less coverage in certain niche industries
Pricing:
Email credits start at $40/month for 1000 credits (annual billing)
Phone credits start at $40/month for 200 credits (annual billing)
Custom enterprise plans available
Best For:
Sales teams looking for high-quality data with flexible pricing options.
Choosing the Right B2B Contact Database Provider: Key Considerations
When evaluating B2B contact database providers, keep these critical factors in mind:
Data Quality and Accuracy: This should be your top priority. Look for providers with rigorous verification processes and frequent data updates.
Database Size and Coverage: Ensure the provider has a substantial database. It should cover your target industries and regions.
Ease of Use: The platform should be intuitive. It should align with your team's workflows.
Integration Capabilities: Seamless integration with your existing CRM and sales tools is crucial. It maximizes efficiency.
Compliance and Data Privacy: With regulations like GDPR and CCPA, choosing a compliant provider is non-negotiable.
Pricing and ROI: Consider not just the cost, but the potential return on investment. Base this on the provider's features and data quality.
Customer Support and Training: Robust support and training resources can significantly impact your team's success with the tool.
Unique Features: Look for providers offering innovative features. These should align with your specific needs, such as intent data or AI-powered recommendations.
Build a High-Quality B2B Contact Database with SMARTe
Creating a strong B2B contact database is key for good sales and marketing. The method you use depends on your company's size, resources, and needs.
The best way to build a high-quality B2B contact database is by using SMARTe.
SMARTe Offers several advantages over other solutions:
Its nearly 50% less expensive
SMARTe lets you connect with up to four time more contacts (Notably, SMARTe includes 70% mobile data coverage in North America and more than 50% coverage globally)
You can access over 226 million fresh global contacts
It provides precise technographic targeting and real-time job changes updates.
To see how SMARTe can enhance your B2B contact database and improve your marketing strategies book a demo now!!!
Robin Ittycheria
Robin is SMARTe's Head of Products. He is passionate about translating data insights into actionable contact data.
You can acquire B2B contacts for your marketing campaigns through reputable data providers like SMARTe, ZoomInfo, Apollo, and Clearbit. These platforms offer access to targeted contact lists based on industry, company size, and geographic location.
Additionally, you can expand your B2B contact database organically by leveraging networking opportunities, using social media platforms like LinkedIn, and utilizing lead generation tools.
How do I create a B2B database?
Creating a B2B database involves several key steps. First, define your target audience based on industry, company size, and location. Use reliable sources like SMARTe, ZoomInfo, Apollo, or Clearbit to gather verified contact information. Collect data through subscriptions, lead forms, and networking, and verify its accuracy. Organize contacts by demographics and interests, and regularly update the database to maintain relevance for targeted marketing efforts.
How can I ensure data quality in a B2B database?
Ensuring data quality in a B2B database is crucial for effective marketing. Start by using reliable data sources and verifying information accuracy regularly. Maintain data hygiene by updating contacts and removing outdated or irrelevant information. Segment contacts based on demographics and buying behavior to personalize marketing strategies. Regularly audit and clean the database to ensure it continues to support successful marketing and sales initiatives.
%20(2).svg)
