Top Places to Buy B2B sales leads
Finding quality leads is a major challenge for businesses. Without reliable lead sources, your sales and marketing efforts can fall flat, leaving you behind competitors. The problem? Not all lead generation websites deliver the right data for your needs, leading to wasted time and money.
This guide tackles that issue, exploring the top 19 websites for buying business leads in 2025. You'll discover each platform’s features, pros, and cons, helping you choose the best option to grow your customer base and boost revenue.
Top Websites to Buy Sales Leads and Business Lead Lists in 2025
1. SMARTe
When it comes to buying high-quality B2B leads with global coverage, SMARTe stands out as one of the best sales intelligence tools in the market. With a massive database of 229M+ contacts from 60M companies, SMARTe empowers sales teams to connect with their ideal customer profile through highly accurate mobile numbers, direct dials, and business emails.
Pros:
- Extensive global database with 70% mobile number coverage in North America and 45-50% in EMEA, APAC & LATAM
- Advanced search filters based on firmographics and technographics for precise lead targeting
- Access to valuable technographic data and job change updates
- Chrome Extension for seamless prospecting on company websites & LinkedIn
- Integrations with leading CRM and Sales Engagement tools for streamlined workflows
- GDPR and CCPA compliant data, ensuring legal and ethical lead acquisition
- SOC2 verified, providing assurance of data security and privacy practices
- Dedicated customer success team of data enthusiasts to support your lead purchasing journey
Cons:
- Learning curve for utilizing all advanced features
G2 Rating: 4.4/5
2. ZoomInfo
ZoomInfo is a market leader in B2B contact and company data, offering a vast database of professional information. It's particularly strong in the North American market and is widely used by sales and marketing teams across various industries.
Pros:
- Extensive b2b contact database with detailed firmographic data
- Powerful search and filtering capabilities
- Intent data to identify potential buyers
- Robust integrations with major CRM and sales tools
- Regular data updates to maintain accuracy
Cons:
- Can be expensive for smaller businesses
- Data quality may vary outside of North America
G2 Rating: 4.4/5
3. Cognism
Cognism specializes in global B2B data and compliance, making it an excellent choice for companies targeting European markets. Their focus on data accuracy and GDPR compliance sets them apart in the industry.
Pros:
- Strong coverage in Europe and emerging markets
- Emphasis on compliance with global data protection regulations
- Sales trigger events for timely outreach
- Mobile numbers included in contact data
- User-friendly prospecting tools
Cons:
- North American data may not be as comprehensive as European data
- Higher price point for some features
G2 Rating: 4.6/5
4. LeadGenius
LeadGenius combines human researchers with AI to deliver highly targeted and accurate B2B leads. This hybrid approach ensures quality data, especially for niche or hard-to-reach markets.
Pros:
- Customized lead lists tailored to specific ideal customer profiles
- High-quality data verified by human researchers
- Detailed firmographic and technographic information
- Excellent for targeting specific industries or job titles
Cons:
- Turnaround time may be longer due to human verification
- Custom solutions can be more expensive than off-the-shelf databases
G2 Rating: 4.3/5
5. Apollo.io
Apollo.io is a comprehensive sales intelligence and engagement platform that offers a generous free tier, making it accessible to businesses of all sizes. It's particularly popular among tech companies and startups.
Pros:
- User-friendly interface with intuitive navigation
- Built-in email sequencing and tracking features
- Chrome extension for easy prospecting on LinkedIn
- Affordable pricing tiers for scaling businesses
Cons:
- Data accuracy can vary, especially for smaller companies
- Some advanced features only available on higher-tier plans
G2 Rating: 4.8/5
6. Uplead
Uplead is known for its international B2B data coverage and real-time email verification. It's a solid choice for businesses looking to expand their global reach.
Pros:
- 95%+ email accuracy guarantee
- Real-time contact and company data verification
- Technographic data for targeting based on tech stack
- Flexible pricing with pay-as-you-go options
Cons:
- Database size may be smaller compared to some competitors
- Limited historical data on companies
G2 Rating: 4.7/5
7. Leadfeeder
Leadfeeder takes a unique approach by identifying companies visiting your website, even if they don't fill out a form. This tool is excellent for businesses looking to capitalize on their web traffic.
Pros:
- Reveals anonymous website visitors
- Integrates with Google Analytics for deeper insights
- Lead scoring to prioritize high-potential prospects
- CRM integrations for streamlined workflow
Cons:
- Requires significant website traffic to be effective
- May provide more general company info rather than specific contact details
G2 Rating: 4.3/5
8. Lusha
Lusha is a popular tool for finding direct contact information, especially when working with specific accounts or LinkedIn profiles. It's known for its user-friendly Chrome extension.
Pros:
- Easy-to-use Chrome extension for LinkedIn prospecting
- Affordable pricing for small teams and individual users
- Bulk enrichment capabilities for existing lead lists
- GDPR and CCPA compliant data practices
Cons:
- Credit-based system may limit usage for high-volume needs
- Data quality can vary depending on the industry and region
G2 Rating: 4.3/5
9. Clearbit
Clearbit offers a comprehensive suite of data enrichment and lead generation tools. It's particularly useful for businesses looking to enhance their existing customer data or improve form conversions.
Pros:
- Extensive company and employee data points
- Powerful API for custom integrations
- Real-time form enrichment to boost conversion rates
- Reverse IP lookup for identifying web visitors
Cons:
- Can be complex to fully implement and utilize all features
- Higher price point for full access to all tools
G2 Rating: 4.4/5
10. LeadIQ
LeadIQ focuses on streamlining the prospecting process, particularly for sales teams engaged in high-volume outreach. Its strength lies in its simplicity and integration capabilities.
Pros:
- One-click prospecting from LinkedIn and other platforms
- Automated CRM data entry to save time
- Team collaboration features for shared prospecting
- Strong focus on data compliance and accuracy
Cons:
- May lack some advanced filtering options of larger platforms
- Limited database compared to some competitors
G2 Rating: 4.2/5
11. Seamless.AI
Seamless.AI leverages artificial intelligence to provide continuously updated contact and company data. It's designed to help sales teams find and connect with decision-makers more efficiently.
Pros:
- AI-powered contact and company search
- Real-time email and phone verification
- Unlimited data exports on higher-tier plans
- Chrome extension for easy prospecting across the web
Cons:
- Data accuracy can be inconsistent
- User interface may not be as intuitive as some competitors
G2 Rating: 4.2/5
12. SalesIntel
SalesIntel differentiates itself with its human-verified data, promising high accuracy for critical decision-maker contacts. This approach is particularly valuable for B2B companies targeting enterprise clients.
Pros:
- 95% accurate human-verified contact data
- Strong coverage of C-level and senior decision-makers
- Intent data to identify active buyers
- Research-on-Demand for custom lead generation
Cons:
- Higher price point due to human verification process
- May have a smaller overall database compared to AI-driven platforms
G2 Rating: 4.3/5
13. Datanyze
Datanyze specializes in technographic data, making it an invaluable tool for software and technology companies. It helps identify prospects based on their current tech stack and adoption trends.
Pros:
- Comprehensive technographic data on companies
- Tracks technology adoption and change signals
- Chrome extension for easy prospecting
- Competitive intelligence features
Cons:
- Focus on tech data may limit usefulness for some industries
- North American data tends to be stronger than other regions
G2 Rating: 4.2/5
14. Crunchbase
Crunchbase is well-known for its detailed information on startups, investments, and company growth signals. It's an excellent resource for businesses targeting high-growth companies or specific industries.
Pros:
- In-depth data on funding rounds and investors
- Tracks company growth and industry trends
- Chrome extension for quick research
- Useful for building targeted account lists in emerging sectors
Cons:
- Primary focus on startups and tech companies may limit broader B2B use
- Some advanced features only available on higher-tier plans
G2 Rating: 4.5/5
15. Hunter.io
Hunter.io specializes in email finding and verification, making it a valuable tool for businesses focused on email outreach. It's particularly useful for finding contact information for specific individuals or companies.
Pros:
- Powerful email finder and verification tools
- Bulk tasks for scaling email discovery efforts
- Google Sheets add-on for easy list building
- Generous free plan to get started
Cons:
- Limited additional company or contact information beyond email
- May struggle with finding emails for smaller or less visible companies
G2 Rating: 4.4/5
16. LinkedIn Sales Navigator
While not a traditional lead purchasing platform, LinkedIn Sales Navigator is a powerful tool for B2B prospecting and lead generation. It leverages LinkedIn's vast professional network to provide detailed insights and targeting capabilities.
Pros:
- Access to LinkedIn's extensive professional database
- Advanced search and filtering options
- InMail for direct outreach to prospects
- Lead recommendations and saved searches
Cons:
- Requires active prospecting rather than providing ready-made lists
- Can be expensive when combined with other lead generation tools
G2 Rating: 4.3/5
17. D&B Hoovers
D&B Hoovers, powered by Dun & Bradstreet, offers a large business database with detailed information about companies. It includes data like company size, industry, and financials. This tool helps users find reliable contact details, including cell phone number databases, to connect with the right people. Whether for sales, marketing, or research, D&B Hoovers makes it easy to reach potential clients and partners.
Pros:
- Extensive global company database
- Detailed financial and risk information
- Industry codes and hierarchies for precise targeting
- Integration with Dun & Bradstreet's wider data ecosystem
Cons:
- Can be expensive for smaller businesses
- Interface may feel outdated compared to newer platforms
G2 Rating: 4.1/5
18. RocketReach
RocketReach specializes in providing contact information for professionals across various industries. It's known for its ability to find personal and work contact details for hard-to-reach individuals.
Pros:
- Large database of professional contact information
- Multiple contact points (email, phone, social media) for each profile
- Chrome extension for easy lookups
- Bulk lookup features for efficient prospecting
Cons:
- Quality of data can vary depending on the individual's online presence
- Credit-based system may limit usage for high-volume needs
G2 Rating: 4.5/5
19. Snov.io
Snov.io is an all-in-one platform for lead generation, email verification, and outreach automation. It's particularly popular among startups and small to medium-sized businesses due to its user-friendly interface and affordable pricing options.
Pros:
- Comprehensive email finder and verifier tools
- Chrome extension for easy prospecting on LinkedIn and other websites
- Allows creation of custom lead generation workflows
- Includes email drip campaigns and tracking features
- Offers both domain search and individual email search capabilities
- Integrates with popular CRM systems and other sales tools
- Flexible pricing plans, including a free tier for small-scale users
Cons:
- Database size may be smaller compared to some enterprise-level competitors
- Email finder accuracy can vary depending on the target company's online presence
- Some advanced features are only available on higher-tier plans
G2 Rating: 4.6/5
Conclusion
Choosing the right tool to purchase business leads is key to success. Each tool offers something different—some give accurate data, others cover global markets, and some focus on tech. When picking, think about your target, budget, and how it works with your current tools.
Just having leads isn’t enough. You need to use the data wisely. Build a sales plan, personalize messages, and follow up. Always follow privacy rules to build trust.
By choosing the right website, you can grow in 2025. The right tool will turn leads into happy customers and boost your business!
