Best Sales Prospecting Software:
Are you struggling to find and connect with potential clients? Without advanced sales prospecting tools, identifying and engaging the right prospects can be challenging. Your outreach efforts might lack precision, resulting in missed opportunities and ineffective lead generation.
However, with the right B2B sales prospecting tools, you can efficiently discover and engage high-quality leads, improving your sales strategy and optimizing your pipeline.
In this article, we will explore 17 of the top sales prospecting tools for 2025, each designed to enhance your lead generation efforts and drive better sales outcomes.
What Are Sales Prospecting Tools?
Sales prospecting tools are software solutions that help SDR find, engage, and qualify potential customers. These tools are designed to help in the process of identifying and reaching out to prospects or potential customers. They help streamline and automate various aspects of the sales prospecting process, such as discovering your TAM and ICP, reaching out to them, getting insights etc.
These tools can:
- Find new leads
- Gather contact info
- Track prospect interactions
- Automate follow-ups
- Analyze data to spot hot leads
Now that we're clear on what these tools do, let's find out the 17 best sales prospecting tools!
Top 17 Sales Prospecting Tools for 2025
1. SMARTe
G2 Rating: 4.4/5 ⭐
SMARTe stands out for its exceptional data accuracy and reliability in B2B prospecting. The platform ensures rigorous verification of its 229 million global decision-maker contacts through advanced multi-stage validation technologies.. With the help of SMARTe, you can build precise prospecting lists using verified direct dials and emails. These lists can be seamlessly integrated into your CRM with just one click.
SMARTe also enables you to effectively target your Ideal Customer Profile (ICP) by filtering companies based on revenue, employee count, and other key metrics. Additionally, SMARTe’s 33,000+ technographic data points provide valuable insights into your prospects' tech stacks, making it an indispensable tool for effective sales prospecting.
Key Features:
- Access to 229M+ global decision-makers, allowing you to build prospect lists with verified direct dials and emails
- CRM integration enables seamless integration of prospect lists into your CRM with one click
- ICP targeting by filtering companies based on revenue, employee count, location, and other key metrics
- Leverage 33,000+ technographic data points to understand prospects' tech stacks
- Robust B2B data with 229 million contacts, 60 million company profiles, and 70% mobile number availability
- Platform integration with your existing stack using easy-to-use integrations and APIs
- SMARTe’s Chrome Extension to reveal and import contact details from LinkedIn and company websites
Pricing:
- Free Plan available with basic features at $0/month
- Pro Plan offered at $25/license/month with advanced options
- Enterprise Plan details and custom quotes available upon booking a demo
2. ZoomInfo
G2 Rating: 4.4/5 ⭐
ZoomInfo is the industry leader in B2B contact and company intelligence. It provides deep insights into prospects, including technographics and buyer intent data. With its comprehensive database and integration capabilities, ZoomInfo empowers sales teams to target the right accounts at the right time.
Key Features:
- Comprehensive B2B database
- Intent data to spot buying signals
- Workflow automation tools
- Advanced company and contact search
Pricing:
Custom pricing based on needs
ZoomInfo is powerful, but it’s not the only option. Discover Top ZoomInfo Alternatives for a solution that fits your needs.
3. Lusha
G2 Rating: 4.3/5 ⭐
Lusha is a B2B prospecting tool that excels in providing accurate contact information. Its Chrome extension makes it easy to find email addresses and phone numbers while browsing LinkedIn or company websites. Lusha helps sales professionals build targeted lists and enrich CRM data effortlessly.
Key Features:
- Chrome extension for LinkedIn and company websites
- Email and phone number finder
- Data enrichment for CRM contacts
- Prospecting platform for team collaboration
Pricing:
- Free: $0/month (5 credits)
- Pro: $29/user/month
- Premium: $51/user/month
- Scale: Custom pricing
Searching for Lusha alternatives? Check out Top Lusha Alternatives and Competitors
4. Saleshandy
G2 Rating: 4.7/5 ⭐
Saleshandy is a powerhouse for B2B lead generation and email outreach. It combines a vast contact database with smart email tools, helping sales teams find and engage high-value prospects efficiently. With features like personalization at scale and automated follow-ups, Saleshandy streamlines the entire prospecting process.
Key Features:
- B2B Lead Finder with 700+ million contacts
- Email personalization with merge tags
- Automated follow-ups
- Sender rotation for better deliverability
- Unified inbox for easy reply tracking
Pricing:
- Lead Starter: $39/month (1,000 credits)
- Lead Pro: $79/month (2,500 credits)
- Lead Scale: $159/month (5,000 credits)
- Lead Scale Plus: $249/month (10,000 credits)
5. Hunter.io
G2 Rating: 4.4/5 ⭐
Hunter.io is the go-to tool for finding and verifying business email addresses. It helps sales professionals build targeted prospect lists quickly by uncovering contact details from company domains. With its Chrome extension and bulk verification features, Hunter.io is essential for efficient B2B outreach campaigns.
Key Features:
- Email finder and verifier
- Domain search for company-wide email patterns
- Author finder for bloggers and journalists
- Chrome extension for on-the-go prospecting
Pricing:
- Free: $0/month (25 monthly searches)
- Starter: $34/month (500 monthly searches)
- Growth: $104/month (5,000 monthly searches)
- Business: $349/month (50,000 monthly searches)
6. LinkedIn Sales Navigator
G2 Rating: 4.3/5 ⭐
LinkedIn Sales Navigator transforms the world's largest professional network into a goldmine for B2B prospecting. It offers advanced search filters, lead recommendations, and InMail capabilities, allowing sales teams to identify and connect with decision-makers in their target accounts more effectively.
Key Features:
- Advanced lead and company search
- Lead recommendations based on your preferences
- InMail credits for direct outreach
- CRM integration for seamless data sync
Pricing:
- Professional: $79.99/month
- Team: $134.99/user/month
- Enterprise: Custom pricing
7. Leadfeeder
G2 Rating: 4.3/5 ⭐
Leadfeeder turns anonymous website visitors into qualified sales leads. By identifying companies browsing your site, it helps B2B sales teams uncover hidden opportunities. With features like lead scoring and CRM integration, Leadfeeder bridges the gap between web traffic and actionable sales data.
Key Features:
- Website visitor identification
- Lead scoring based on engagement
- CRM integration for automatic lead syncing
- Custom alerts for high-value leads
Pricing:
- Lite: Free
- Premium: Starting at $63/month
8. Clearbit
G2 Rating: 4.4/5 ⭐
Clearbit is a data enrichment powerhouse for B2B sales and marketing teams. It enhances lead data with comprehensive company and contact information, enabling more personalized outreach. With features like Reveal for website visitor identification, Clearbit turns basic leads into detailed prospect profiles.
Key Features:
- Real-time data enrichment
- Reveal anonymous website visitors
- Company intelligence platform
- Integrations with major CRMs and marketing tools
Pricing:
Custom pricing based on needs
9. Mailshake
G2 Rating: 4.7/5 ⭐
Mailshake is an email outreach platform designed for sales engagement at scale. It offers personalized email campaigns, AI-powered writing assistance, and multi-channel outreach capabilities. With its user-friendly interface and powerful automation features, Mailshake helps sales teams boost their outreach effectiveness.
Key Features:
- Personalized email campaigns at scale
- AI-powered email writing assistant
- Phone and social outreach tools
- Lead catcher for managing responses
Pricing:
- Email Outreach: $58/user/month
- Sales Engagement: $83/user/month
10. Pipedrive
G2 Rating: 4.2/5 ⭐
Pipedrive is a visual CRM that puts your sales pipeline front and center. It helps B2B sales teams manage leads, track interactions, and close deals more efficiently. With features like AI-powered sales assistance and customizable reporting, Pipedrive keeps sales processes organized and data-driven.
Key Features:
- Visual sales pipeline management
- AI sales assistant for recommendations
- Built-in email tracking and scheduling
- Customizable dashboards and reports
Pricing:
- Essential: $14.90/user/month
- Advanced: $24.90/user/month
- Professional: $49.90/user/month
- Enterprise: $99.00/user/month
11. Outreach
G2 Rating: 4.4/5 ⭐
Outreach is a comprehensive sales engagement platform that helps B2B teams manage multi-channel prospecting efforts. It offers advanced sequencing, AI-driven insights, and robust analytics. Outreach empowers sales professionals to engage prospects more effectively across email, phone, and social channels.
Key Features:
- Multi-channel sequences (email, phone, social)
- AI-powered engagement analytics
- Team performance tracking
- Native video messaging
Pricing:
Custom pricing based on needs
12. Salesloft
G2 Rating: 4.5/5 ⭐
Salesloft is an all-in-one sales engagement platform tailored for B2B teams. It combines email outreach, phone dialing, and social touch points in customizable cadences. With AI-powered conversation intelligence and analytics, Salesloft helps sales reps optimize their prospecting strategies for better results.
Key Features:
- Customizable sales cadences
- AI-powered conversation intelligence
- Advanced analytics and reporting
- Native dialer with local presence
Pricing:
Custom pricing based on needs
13. Drift
G2 Rating: 4.3/5 ⭐
Drift is a conversational marketing platform that turns website visitors into qualified leads. Its AI-powered chatbots engage prospects in real-time, qualifying leads and booking meetings automatically. Drift helps B2B sales teams capture and convert high-intent website traffic more effectively.
Key Features:
- AI-powered chatbots
- Live chat for sales teams
- Meeting scheduler
- Conversation analytics
Pricing:
- Premium: $2,500/month
- Advanced: $5,000/month
- Enterprise: Custom pricing
14. Apollo.io
G2 Rating: 4.8/5 ⭐
Apollo.io is a data-driven sales intelligence and engagement platform. It offers a vast B2B contact database, AI-powered lead scoring, and multi-channel outreach tools. Apollo.io helps sales teams identify, engage, and convert their ideal prospects more efficiently.
Key Features:
- 250+ million contact database
- AI-powered lead scoring
- Multi-channel sequences
- Chrome extension for easy prospecting
Pricing:
- Basic: $49/user/month
- Professional: $99/user/month
- Organization: Custom pricing
Looking for alternatives? Check out Top Apollo Competitors and Alternatives to find the best fit for your team’s goals.
15. Vidyard
G2 Rating: 4.4/5 ⭐
Vidyard brings the power of video to B2B sales prospecting. It enables sales reps to create, share, and track personalized video messages easily. With features like screen recording and CRM integration, Vidyard helps sales teams stand out in crowded inboxes and boost engagement rates.
Key Features:
- Easy video creation and sharing
- Screen recording
- Video analytics and tracking
- CRM integrations
Pricing:
- Free: $0/month
- Pro: $15/user/month
- Teams: $300/month for 3 users
- Business: Custom pricing
16. Gong
G2 Rating: 4.8/5 ⭐
Gong is a revenue intelligence platform that analyzes customer interactions to provide actionable insights. It uses AI to study sales calls, emails, and meetings, helping B2B teams understand what works in their sales process. Gong empowers data-driven decision-making and continuous sales improvement.
Key Features:
- AI-powered conversation analysis
- Deal intelligence for pipeline management
- People intelligence for coaching
- Market intelligence for staying ahead of trends
Pricing:
Custom pricing based on needs
17. Cognism
G2 Rating: 4.3/5 ⭐
Cognism is a robust sales intelligence platform that offers a suite of products designed to enhance prospecting and lead generation. It provides in-depth tools for building targeted prospect lists, including verified contact details and intent data monitoring. Its Chrome extension and integration capabilities streamline the process of exporting contacts and managing CRM data.
Key Features:
- Verified prospect lists with emails and phone numbers
- Chrome extension for LinkedIn export and CRM integration
- Intent data monitoring through a partnership with Bombora
Pricing:
Available upon request
Explore Top Cognism Alternatives to discover tools that align with your needs.
How to Choose the Right Sales Prospecting Tool
Now that we've covered the cream of the crop, how do you pick the perfect tool for your needs? Here are some key factors to consider:
- Identify Your Goals: What's your main pain point? Are you struggling to find leads, or is your follow-up process the weak link?
- Consider Your Budget: Some tools can be pricey, but remember to factor in the potential ROI. A tool that helps you close more deals can quickly pay for itself.
- Check Integrations: Make sure the tool plays nice with your existing tech stack. Seamless integration with your CRM is crucial.
- Ease of Use: A powerful tool is useless if your team won't use it. Look for user-friendly interfaces and good customer support.
- Data Quality: For lead generation tools, the accuracy and freshness of data are paramount. Check reviews and ask for a trial to verify data quality.
- Scalability: Choose a tool that can grow with your business. You don't want to switch platforms every year.
- Feature Set: Don't get dazzled by a long list of features. Focus on the ones that align with your specific needs and goals.
Wrapping Up: The Future of Sales Prospecting
As we've seen, the right sales prospecting tools can supercharge your pipeline and transform your sales process. From finding fresh leads to engaging them across multiple channels, these tools are the secret weapons of successful sales teams.
Remember, the best tool is the one that fits your specific needs and workflow. Take the time to evaluate your options, try out a few tools, and don't be afraid to mix and match to create your perfect sales tech stack.
The future of sales prospecting is bright, with AI and automation making it easier than ever to connect with the right prospects at the right time. By leveraging these powerful tools, you'll be well-positioned to crush your sales goals and take your business to new heights.
